Madison Media Ultra, a part of Madison World, has been appointed as the official Media Agency on Record for Pune-based NIC Ice Cream. The account will be handled by the agency from their Mumbai office.

As part of the mandate, the agency will manage all media aspects for the brand including traditional, digital and outdoor.

Co-founded by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari in 2012, NIC Ice Creams ‘keeps true’ to its tagline ‘Honestly Crafted’ by producing exotic and seasonal ice creams using ‘only milk and real ingredients’ and serves a portfolio of over 50 flavours in 86 cities across India.

Commenting on the association, Jeetendra Bhandari, Founder, NIC Ice Creams, said, “Our partnership with Madison Media Ultra will help us to further grow our media and business footprint as we embark on our growth journey. This is extremely exciting news and we are looking forward to a collaborative process with the Madison team to create ‘cool’ and impactful pieces of work”.

To this, Jolene Fernandes Solanki, Chief Operating Officer, Madison Media Ultra, added, “As proud partners, we are pleased to be able to participate in the exciting growth journey of NIC Ice Cream. Together with them, me and my team are eagerly looking forward to creating ‘honestly crafted’ work.”