The Singapore-based donut brand- Mad Over Donut has entrusted Gozoop Creative Digital, the creative vertical of Gozoop Group, with its integrated marketing mandate with an ambition to spearhead and revolutionize the donut market in Indian metros.
This partnership marks a deep and strategic collaboration between Gozoop Group and MOD, where Gozoop goes beyond the role of a traditional creative agency to not just oversee creative and marketing initiatives, but also guide MOD in every aspect of the brand journey.
That said, with an intimate understanding of MOD’s brand ethos and from innovative packaging and product development to comprehensive marketing strategies, Gozoop Creative Digital, as per the mandate, will provide in-depth, 360-degree solutions that encompass every touchpoint of the brand’s presence.
As a part of the integrated mandate, the agency will also execute strategic campaigns to enhance MOD’s brand love and visibility and manage the brand’s presence through strategic content creation and community-building initiatives that will ensure MOD’s cohesive brand voice resonates consistently across all omnichannel platforms.
According to the agency, this collaboration showcases Gozoop’s expertise in delivering 360-degree marketing solutions that create impactful brand experiences and drive business success. Having said that, both Gozoop and MOD together aim to set a new standard for integrated marketing excellence and redefine industry benchmarks now.
Also, built on trust and a long-term partnership, Gozoop will be MOD’s strategic ally, driving growth and brand resonance across all platforms.
Expressing his enthusiasm about the partnership, Tarak Bhattacharya, Executive Director and CEO, Mad Over Donuts, said, “We are thrilled to collaborate with Gozoop Creative, whose innovative strategies and proven expertise align seamlessly with our vision of delivering unparalleled experiences to our audience. This partnership is a strategic step towards achieving our business objectives of enhancing brand visibility, driving customer loyalty, and leveraging digital platforms to drive brand initiatives. Together, we aim to explore innovative avenues of interaction and further solidify MOD as a beloved brand in the dessert space.”
To this, Rohan Bhansali, Executive Chairman and Co-founder, Gozoop Group, added, “Mad Over Donuts is a brand that deserves not only mindspace but also heartspace in every consumer’s heart. It’s a brand where we can really explore all dimensions of marketing and brand love. As equitable partners in their business and brand our mission is to make MOD one of India’s most loved QSR brand.”
