LTIMindtree has unveiled its new brand identity and positioning, marking a defining moment for the company. Its Board of Directors has approved a proposal to change the company name to ‘LTM’, subject to shareholder and regulatory approvals.
The new identity and positioning as the Business Creativity Partner reflects how LTM’s technology capabilities and deep domain expertise converge to create meaningful stakeholder value. This defines how competitive advantage is built in the Agentic Enterprise era, where access to technology alone is no longer a differentiator. LTM combines human insights and intelligent systems for its clients, applying technology with creativity, precision, and accountability.
With the new name and positioning, the company is signaling a clear call to action: “It’s time to Outcreate”. For clients, Outcreate represents disruptive thinking, industry reframing, and ownership of business outcomes through Business Creativity. Together with its partners, LTM aims to Outcreate opportunities and solutions that scale impact, not complexity.
For employees, Outcreate emphasizes a creator’s mindset in problem-solving and the application of AI to help clients progress with creativity, confidence, and intent.
“As markets change and client expectations evolve, we are stepping forward with a brand that reflects both who we are today, and our vision for the future. As the Business Creativity Partner, we are creating new ways of working, new productivity paradigms, and new roads to value. Our intent is simple: to help our clients not just outperform the market, but to Outcreate it,” said Venu Lambu, Chief Executive Officer and Managing Director, LTM.
