Using hoardings is still a great medium for brands to attract local audience and Mumbai has a lot of visible areas for advertisers. Those areas are mostly covered with ads of OTT platforms such as Netflix, AltBalaji and Hotstar. Now, Indian advertising marketing communications company, Lowe Lintas is making the most of it by announcing the shift of office through these hoardings. What’s making these ads attractive is that Lintas is using its old work to announce office’s move from Express Towers in Nariman Point to a new office in BKC.
The hoardings take viewers back to popular ads such as Surf Excel’s Lalitaji ad, Havells’ Shock Laga’ ads, Idea’s ‘What an idea sir-ji’ campaign, and Liril’s waterfall ad with Karen Lunel and the famous ‘La la la…’ jingle.
Lintas has begun its operations at new office from July 1, 2019. In a press release Amer Jaleel, Group CCO and Chairman, MullenLowe Lintas Group, said “
As I stand in the new premises and watch the office come up around me, I can’t help but think of how Lintas was said to be the only surviving SoBo agency for the 48 years that we belted out one strong ground-breaking campaign after another. Work that never even remotely looked SoBo!”
Virat Tandon, Group CEO, MullenLowe Lintas Group said, “Given the focus on providing our clients hyper-bundled solutions across creative, digital, PR, experiential, and design, we saw a clear opportunity to bring all of our, people spread across four different offices in Mumbai, together under one roof. The new office space is purpose-designed, built to facilitate collaboration and houses multiple ‘gather’ and ‘huddle’ areas. We believe that moving to BKC will make us more accessible to both our employees and our clients.”
Well, this is not the first case when an agency has done something like this. Earlier in February 2019, when Madison won the Marico account back, they celebrated by putting up hoardings all across Mumbai.
