Ananya Birla – businessperson and artist has launched LOVETC, a premium colour cosmetics brand and to mark the same, LOVETC debuted a new campaign with Bollywood actor and brand ambassador Janhvi Kapoor.
The campaign film, now live on LOVETC and Janhvi Kapoor’s social media handles and across digital platforms, is a visual celebration of vibrant colour and fearless femininity.
LOVETC has launched with a carefully curated range of long-wear lipsticks, precision eyeliners, and volumising mascaras. The products are now available online at www.lovetc.com and on Nykaa, with retail expansion across top Indian cities to follow.
Speaking about LOVETC, Ananya Birla – Founder and Chairperson, Birla Cosmetics (BCPL), said, “I’ve always gravitated towards beauty that’s simple, effective, and enhances who you are – not transforms you into someone else. LOVETC reflects that philosophy. It’s a brand designed for real lives; with products that work hard, last long, and feel intuitive. Whether it’s a lipstick that stays on through a long day, or a mascara that volumises without clumping, we want every product to pass that real-life test.”
Also Read: Ananya Birla Expands Into Beauty Market With Colour Cosmetics Brand LOVETC
