Yesterday morning came with a feeling of relief for the whole India when people came to know how Indian Air Force did a successful strike on the militant camps lying across the Line Of Control (LOC). This operation was carried out around 3.30am.
Just a few hours later, Bajaj Allianz placed its traffic-facing LED installations. Interestingly, these installations read URI’s famous dialogue ‘How’s the Josh?’ followed by ‘Jai Hind’.
Also, the general insurance brand took to social media and posted something similar to take advantage of buzz created by this attack. This was something very quick and smart for a brand which is not highly active on social media.
It makes us wonder how did the company buy outdoor advertising space so fast. Well, if we believe Afaqs, These outdoor spaces are owned by the company and thus, the effort was done without the involvement of any agency
This is not the first incident when Bajaj Allianz has used a trending topic to advertise itself. Earlier, the company featured the popular Dancing uncle who was going viral on social media for his moves.
What are your thoughts on such marketing strategies? DO share them with us in the comment section.