The 25th edition of the Effie India Awards has been held in Mumbai, with The Advertising Club hosting the ceremony at Taj Lands’ End. The awards have brought together over 1,000 professionals from advertising, marketing, media, research, PR and communications.
NESTLÉ India has been adjudged Effie Client of the Year, while Leo India has been named Effie Agency of the Year.
The Grand Effie has been awarded to McCann Gurugram for NESTLÉ India ’s campaign, ‘Maggi: Why save the best for the last?’.
The 2025 edition has marked 25 years of the Effie India Awards and has seen participation from 89 agencies. The awards have continued to recognise marketing effectiveness through evaluation by advertising professionals, clients and academic experts.
Category sponsors have included Adani Group for Integrated Advertising Campaign, Eco Media Solutions for Brand Experience, and Tata Communications for B2B.
Click here to see the winners list.
Dheeraj Sinha, President, The Advertising Club, and CEO McCann India, said, “As we celebrate 25 glorious years of the Effie India Awards, we are not just marking a milestone, we are honouring a legacy of effectiveness that has shaped Indian marketing. Over the past quarter century, Effie has become the gold standard for results-driven creativity, championing ideas that deliver real business impact. This landmark edition reflects the extraordinary evolution of our industry and the power of creativity. Congratulations to all the winners. Here’s to the next chapter of impactful storytelling and transformative growth.”
Mitrajit Bhattacharya, Chairperson, Effie India Awards, The Advertising Club, and Founder and President, The Horologists, said, “The Effie India Awards have evolved into one of the most credible and respected platforms for marketing effectiveness in the country. What truly stands out this year is the scale and diversity of participation – from leading networks to independent agencies and new-age specialists, all demonstrating a shared commitment to effectiveness. It is encouraging to see stakeholders attach deeper strategic value to the Effies, viewing it as a benchmark of real business impact”.
Pradeep Dwivedi, Co-Chairperson, Effie India Awards, The Advertising Club, and Group CEO, Eros Media World, said, “We are delighted to witness such enthusiastic participation from across the industry, reflecting the trust and prestige the platform commands. The campaigns showcased this year set a remarkable standard, combining bold creativity with strategic rigor and tangible results. It is inspiring to see the industry consistently push boundaries while remaining firmly focused on impact.”
