Leo Burnett India, part of Publicis Groupe India, has elevated Sonal Chhajerh and Pravin Sutar to the role of National Creative Directors.
Prior to the elevation, Chhajerh served the role of Group Executive Creative Director at the agency and Sutar was Head of Creative at Leo Burnett Bangalore. While the former has aligned her creative vision to help empower brands with Leo Burnett’s ‘Impact a Billion’ thinking, the latter has been working towards shaping the agency’s Bangalore office into a formidable force with his creative acumen and leadership skills.
That being said, in their new roles as NCDs, the two will be uniquely placed to leverage their collective experience and creative vision to unlock creative effectiveness for both- the agency’s brands and its people.
Both Chhajerh and Sutar will continue reporting to Rajdeepak Das, Chief Creative Officer, Publicis Groupe, South Asia and Chairman, Leo Burnett South Asia.
Standing for modern transformational creativity that powers growth for brands and businesses, Leo Burnett’s new elevations mark the agency’s commitment to world-class creativity and technology, innovative new-age thinking and holistic, high-impact business solutions that strengthen brands.
Being passionate about working on impact projects that deliver genuine change for clients and society at large, Chhajerh currently leads the account of P&G Whisper and has been instrumental in the ‘Missing Chapter’ campaign which is one of the agency’s most acclaimed and awarded work.
Similarly, Sutar has been instrumental in strengthening the Leo Burnett Bangalore offerings by managing the large portfolio of some of the biggest brands including Ikea, ACKO, RedBus, Kingfisher, Heineken, and Lenovo, to name a few.
Talking about his appointment, Pravin Sutar, National Creative Director, Leo Burnett India, said, “Leo Burnett is right at the center when it comes to creativity and innovation in the country. I’m really excited with the opportunity presented to me by Raj and Amitesh and am committed to finding fresh avenues and platforms to express ideas while preserving our unique Leo Burnett culture. And with the team we’ve built over the past few years, we’re more than ready to undertake this journey.”
Adding further about her appointment Sonal Chhajerh, National Creative Director, Leo Burnett India, said, “I am excited to step into this role and build on the vision and outstanding progress we have achieved as an agency over the past few years. I truly believe that the future of advertising is using creativity as a force for good —impacting billions of lives through innovation and sustainability. I am thankful to Raj and Amitesh for trusting me with this responsibility and am looking forward to collaborating with colleagues and our brand partners to create work that is truly world-class, scalable, and makes a real difference.”
On the promotions, Rajdeepak Das, Chief Creative Officer, Publicis Groupe, South Asia and Chairman, Leo Burnett South Asia, said, “At Burnett, we truly believe the driving factor for success is our people and culture. Over the past few years, Sonal and Pravin have gone above and beyond their designated roles to contribute to the success of Leo Burnett. And I am thrilled that they are now stepping in as co-pilots to our already strong creative leadership helmed by Sachin Kamble and Vikram Pandey as Chief Creative Officers.
To this, Amitesh Rao, CEO- South Asia, Leo Burnett, Publicis Health and Publicis Business, added, “This has been a phenomenal year for us at Leo Burnett. And Sonal and Pravin have been a big part of our success story. Both are true representation of Leo Burnett, respected and admired by our clients, our partners, and our people. Their elevation will add more depth and value to our agency’s creative output and further accentuate our focus on solving business and human problems using creativity, innovation, data, and technology.”
