Lemma has launched Lemma Integral, an AI-first AdTech platform aimed at redefining how advertisers plan, measure, and optimise Out-of-Home (OOH) media. The platform is designed to bridge the long-standing gap between brand-building and performance marketing, offering full-funnel visibility across OOH campaigns.
Lemma Integral enables brands and agencies to plan, track, retarget and optimise campaigns with digital-like precision. It brings together the entire OOH workflow into a single interface, allowing advertisers to better connect media exposure with measurable outcomes.
The platform uses advanced analytics to identify and activate high-intent audiences based on real-world movement and behavioural signals. It also introduces full-funnel attribution, linking OOH exposure directly to downstream digital actions and sales, with the aim of improving accountability in outdoor advertising spends.
At the core of the offering is Lemma’s proprietary audience graph, which leverages non-personal persistent identifiers and multiple data sources to map and profile audiences at scale. This allows for targeted retargeting across digital channels and continuous audience engagement. Lemma Integral is available to clients across North America, APAC, and other global markets.
Andrew Fox, CEO of SuperJeweler.com and its sister company Hansa USA, said, “Brands today need media strategies that are both impactful and accountable. With Lemma Integral, we were able to integrate data driven DOOH into our media mix and connect it seamlessly with digital channels. This helped us shorten the path from exposure to transaction and deliver significantly stronger returns. It’s a clear signal of how outdoor can evolve into a much more performance-driven channel for digital-first brands.”
Commenting on the launch Gulab Patil, Founder & CEO, Lemma, said “With Lemma Integral, we’re enabling marketers to move beyond fragmented campaigns and orchestrate a truly full-funnel strategy where OOH connects seamlessly with CTV, mobile, and the web. It’s about making every OOH impression measurable and impactful. AI runs on data, and programmatic DOOH generates it, making OOH a critical layer for brands building the next generation of AI-driven advertising.”
