Laqshya Media Group has bagged the advertising rights for Cochin International Airport for ten years.
As per the contract, the Marketing Communications Group will now be able to access and provide provisions for static media, digital media, experiential spaces, and other advertising innovations on the Cochin International Airport and offer brands a comprehensive platform to showcase their products and services.
Given the fact that Airports are one of the prime advertising locations for any brand given their premium traffic and captive audience, the Cochin International Airport with an annual passenger count exceeding 10 million and recognition for its innovative and sustainable practices, presents an ideal opportunity for brands to enhance their brand perception and reach a wide audience.
With this acquisition, Laqshya Media Group now holds advertising rights at two major airports in South India, including Rajiv Gandhi International Airport in Hyderabad and now Cochin International Airport, apart from traditional media presence in Chennai, Hyderabad, and Bengaluru.
Moreover, this strategic development underscores Laqshya Media Group’s commitment to expand its market presence in South India and further solidify its position as a key player in airport advertising as well.
Sharing his views on the win, Atul Shrivastava, CEO, Laqshya Media Group, said-
“At Laqshya Media Group, we understand the power of airport advertising in today’s marketing landscape and securing advertising rights at Cochin International Airport strengthens our presence in South India, offering brands innovative opportunities to boost visibility and engagement. We’re excited about the potential at Cochin International Airport and committed to delivering creative excellence to leave lasting impressions and drive success for our clients. Furthermore, we are not limited to media assets but also pioneering DOOH and experiential zones at Cochin Airport. These zones will revolutionise advertising by offering immersive experiences that create stronger connections with consumers, enhancing brand loyalty and recognition.”