Laqshya Media Group (LMG), one of India’s established marketing communications companies, announced the launch of Laqshya StoryWorks today, a new vertical focused on creating original fiction and non-fiction content for digital platforms. The studio will work on original IPs, multi-platform branded content and AI-led storytelling. Industry professional Ravi Kudesia will lead the division as VP and Business Head.
The launch of Laqshya StoryWorks comes at a time when brands and platforms are seeking more immersive storytelling formats and exploring content beyond traditional advertising. The new vertical expands LMG’s offering by enabling the Group to conceptualise, produce and distribute entertainment and infotainment properties, brand-led narratives and AI-enhanced content.
By adding a content studio to its portfolio, Laqshya Media Group is strengthening its presence across OOH, DOOH, digital marketing, experiential and brand tech. The studio will focus on original IPs and long-term branded entertainment to develop proprietary assets and open new revenue streams.
Laqshya StoryWorks will create long-form series, short digital formats, fiction, non-fiction and immersive branded content. It will produce platform-specific storytelling for OTT, social media, broadcast and on-ground events, using AI tools to streamline creativity, speed and personalisation.
This launch supports LMG’s plan to grow into a broader integrated marketing organisation, with aims to expand the division over the next 3–5 years through new talent, technology collaborations and multi-platform content franchises.
Led by Ravi Kudesia, the division will be anchored by experienced leadership. Kudesia brings over 25 years of media experience across television, digital, print and radio. Before joining LMG, he served as Head of Special Projects and Branded Content at ABP Network, where he led major content initiatives and conceptualised properties such as the Ideas of India Summit and Roots & Rhythm. In his earlier role at Times Television Network, he led the Maruti Suzuki Road Safety Index and other projects.
Kudesia will report to Atul Shrivastava, Director and CEO, Laqshya Media Group, and will build a team of writers, editors, producers, designers, technologists and sales professionals. Multiple content projects are already under development and will be announced soon.
Alok Jalan, Chairman and Managing Director, Laqshya Media Group, said,“We see a tremendous opportunity at the intersection of content, technology and branding. Content marketing and IP creation are fast becoming essential parts of the media mix. Laqshya StoryWorks gives us a creative powerhouse to produce long-form shows, short-form videos, and experiential storytelling that resonate with today’s consumers. It will allow us to harness emerging creative tech to produce compelling narratives for audiences, which in turn empowers our clients to connect with consumers in novel ways. This launch aligns perfectly with our vision of creativity and innovation driving measurable impact for brands.”
Ravi Kudesia said,“Content is the next frontier for brand engagement, and Laqshya StoryWorks hits the mark at just the right time. We aim to create content that is not only creatively superb but also backed by strategy and data to deliver measurable outcomes for brands. I’m excited to assemble a talented team and shape this vertical into a market leader in content innovation.”
“Ravi’s expertise in driving both branded content and strategic partnerships will help him operate on both sides of the table. With Ravi’s track record of building revenue-focused content ecosystems, we are confident to grow this vertical exponentially,” added Jalan.
