Kshema General Insurance, the official General Insurance Partner of IPL team Punjab Kings, has launched Kshema Secure Hands digital campaign. As part of this campaign, Kshema will run a contest for fans 18 years and above on its Facebook, Instagram, and X handles offering a lucky winner match tickets and merchandise.
This exclusive IP, created with Punjab Kings, will highlight the best fielding effort (catch taken, run saved, run out or stumping effected) of Punjab players in every match through the IPL 2025 season. The IP is designed to create awareness about Kshema’s industry-first insurance products and aims to reconnect the IPL franchise with its roots and reignite the passion of its fans across India.
A contestant needs to predict the Punjab Kings player to be crowned the Kshema Secure Hands of the match. The winner will be decided by Punjab Kings from a shortlist of the best fielding efforts from that specific match. Those contestants whose predictions match this choice become part of the lucky draw and a jury will pick the winner. This lucky winner would win tickets to Punjab Kings home and away matches and goodies including autographed merchandise.
Commenting about the campaign, Bhaskar Thakur, Chief Marketing Officer, Kshema General Insurance said, “We are excited to launch the “Kshema Secure Hands” campaign as part of our partnership with Punjab Kings. We have planned this nationwide contest to drive home our message that insurance means security just like good fielding provides a safety net to the team during matches which can be the difference between a victory and defeat. Cricket is the beating heart of India, and we couldn’t have found a better vehicle to connect emotionally with fans and create awareness about insurance and its importance in mitigating adverse financial situations.”
Satish Menon, Chief Executive Officer, Punjab Kings added, “We always strive to give our fans an experience they will cherish. I am happy that Kshema has launched this campaign and has kept the fans at the centre of our partnership. We look forward to fans from all over the country participate and have a great matchday experience.”
