McDonald’s, the fast-food giant, entered India more than two decades ago. However, McDonald’s posted its first-ever profit during year-to-March 2018.
The local unit of Chicago-headquartered fast-food giant posted a net profit of Rs 65.2 lakh during FY17-18, compared with a net loss of Rs 305 crore a year ago, according to its latest filings with the Registrar of Companies.
Despite the fact that Zomato & Swiggy have been offering not just discounts but a variety of other restaurants, McDonald’s is doing really good compared to its competitors.
Dominos revenue was reported to have affected by the leading online food giants like Zomato & Swiggy.
It is however surprising to see that the popularity of Zomato & Swiggy did not affect Mcdonald’s growth in any way. McDonald’s, in fact, plans to own 400 stores in India by 2022. So what is the reason behind its immunity?
According to Smita Jatia, Managing Director, Hardcastle Restaurants, owners of Mcdonald’s in the west and south India, has said that “A lot of our competitors in the last 15 quarters have focused on BOGO (Buy One Get One) offers and discounts. But we did things differently, we reinvested in our brand, reimagined our stores.”
Mcdonald’s has acknowledged the growth and success of its competitors but states that they have a successful partnership with their competitors. It is also understandable that Mcdonald’s has invested big in technology and improved its app and website’s user interface.
Mcdonald’s very own Aloo Tikki burger was certified as a balanced meal from the National Institute of Nutrition.
It is safe to say that Zomato & Swiggy have to take more severe actions if it wants to take down its very strong competitor. Mcdonald’s is here to stay it seems and for long.
