Kia India has appointed Atul Sood as Senior Vice President – Sales and Marketing, effective July 11, 2025. He will report to Joonsu Cho, Chief Sales Officer, Kia India and will lead the brand’s nationwide sales strategy and operations.
Sood’s appointment comes on the heels of Hardeep S Brar’s exit from the role of Senior Vice President and Head of Marketing and Sales at the company.
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Sood brings close to three decades of experience in the automotive industry to Kia, having most recently served at Toyota Mobility Solutions and Services India (TMSS) as President and Director.
His experience in pan-India business growth, dealer network expansion, and customer-centric innovations positions him as a key driver for bolstering Kia’s leadership position in the Indian market and driving the next phase of growth. Prior to this, he held impactful roles at Toyota Kirloskar Motors and Toyota Motor Asia Pacific.
Commenting on the new executive appointment, Gwanggu Lee, Managing Director and CEO of Kia India said, “We are thrilled to welcome Atul Sood to the Kia India family. His deep industry expertise and strategic acumen will be invaluable as we continue to strengthen our market position and enhance customer satisfaction. We look forward to his leadership and contribution in driving the next phase of our growth journey.”
On his appointment as Senior Vice President – Sales at Kia, Atul Sood said, “I am excited to join Kia India at such a dynamic time in its evolution. Kia has established itself as a forward-thinking and customer-focused brand and its commitment to innovation and customer delight resonates strongly with me. I am looking forward to working with the team to deliver exceptional value and drive sustainable growth across the country.”
