Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    From Impressions To Impact: Redefining ROI In The Digital First Era

    From Impressions To Impact: Redefining ROI In The Digital First Era

    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    From Impressions To Impact: Redefining ROI In The Digital First Era

    From Impressions To Impact: Redefining ROI In The Digital First Era

    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Business

KGeN Partners With Riot Games To Unveil ‘LIFT//OFF’, A VALORANT Virtual Training Academy

MMDesk by MMDesk
September 18, 2024
in Business
A A
KGeN Partners With Riot Games To Unveil ‘LIFT//OFF’, A VALORANT Virtual Training Academy

KGeN, a community-led gaming platform, and Riot Games have partnered for the launch of ‘LIFT//OFF’, a community-led and data-driven online training academy to forge the next set of professional VALORANT athletes.

The partnership aims to elevate the skills of aspiring players and produce professional VALORANT athletes. This program will allow everyday gamers to make a mark, whether it is through their in-game achievements or showing off their skills on a global stage, as per the company.

The program will select gaming content creators as ‘creators’ and competitive gamers as ‘trainers’, from the VALORANT community to lead this training academy. It will select 20 creators from a pool of applicants, these creators will then form their teams from within their communities. Each creator will either select five players for their team or play alongside four players, forming a total of 60 to 80 players. Additionally, 20 trainers will be selected, with each assigned to one of the 20 creator-led teams.

A gamer’s in-game VALORANT performance, including stats like hours played, win rates, successful kills, headshot percentage, and KDR, combined with their social standing in the community, such as tournament wins, content creation skills, and positive feedback, will be the foundation for selecting the first group of trainers, creators, and esports recruits for LIFT//OFF.

LIFT//OFF will offer all participants an opportunity to connect with the global esports community. Top-performing teams will have the chance to showcase their skills in official VALORANT tournaments.

Additionally, the company stated that creators and trainers will receive official VALORANT merchandise, highlighting their involvement in shaping this program and contributing to the growth of the esports community in India. The program will include a mentor cohort which will captivate and engage a diverse audience. The program aims to not only elevate the skills of esports recruits but also cultivate the next generation of esports idols.

By mentoring participants in every facet of the player’s social persona, KGeN seeks to use data to build the reputation and “gamer cred” of everyone involved, ensuring they are well-rounded individuals ready for the spotlight. Data-driven insights will be used to tailor tutorials and challenges, helping each participant address specific areas where they need help.

The launch date is set for September 18 when applications for creators, trainers, and recruits go live and the last date to apply is October 10. From November 4 to November 26 players can take part in in-game challenges to test their learning and also win rewards from the leaderboard. From November 30 to December 3 when LIFT//OFF will feature a final tournament, to assess the learnings of the recruits and the teaching effectiveness of trainers.

Related Posts

Agilitas Acquires Virat Kohli’s one8 To Build India’s First Global High-Performance Sports Brand
Business

Agilitas Acquires Virat Kohli’s one8 To Build India’s First Global High-Performance Sports Brand

by MM Desk
December 9, 2025

Agilitas Sports, the vertically integrated manufacturing-to-retail sports platform founded by Abhishek Ganguly, is acquiring one8, the sportswear brand co-created by...

Cargill & McCain Strengthen Partnership To Support Sustainability In India’s Frozen Food Sector
Business

Cargill & McCain Strengthen Partnership To Support Sustainability In India’s Frozen Food Sector

by MM Desk
December 9, 2025

Global food companies McCain Foods and Cargill are deepening their partnership to support innovation and sustainability in India’s frozen food...

Latest

Nippon Paint Appoints Mark Titus As President – Decorative Business

Nippon Paint Appoints Mark Titus As President – Decorative Business

December 10, 2025
Millennial Achievers 2025: Harshit Gupta On Curiosity, Craft & The Power Of Consumer-First Marketing

Millennial Achievers 2025: Harshit Gupta On Curiosity, Craft & The Power Of Consumer-First Marketing

December 10, 2025
SMBs Can Scale Marketing While Retaining Creative Control Through AI: Amazon Ads’s Kapil Sharma

SMBs Can Scale Marketing While Retaining Creative Control Through AI: Amazon Ads’s Kapil Sharma

December 10, 2025
Centre Hikes Print Ad Rates By 26% To Support Media Revenue

Centre Hikes Print Ad Rates By 26% To Support Media Revenue

December 10, 2025
Is ‘Pudin Hara’ Exclusive To Dabur? Delhi HC Reserves Interim Orders In Trademark Dispute

Is ‘Pudin Hara’ Exclusive To Dabur? Delhi HC Reserves Interim Orders In Trademark Dispute

December 10, 2025
OpenAI Appoints Denise Dresser As Chief Revenue Officer

OpenAI Appoints Denise Dresser As Chief Revenue Officer

December 10, 2025
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2025 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.