After his pan-India tour, Himesh Reshammiya returns in his Ravi Kumar avatar for KFC India’s latest Epic Savers campaign. The film opens with Ravi Kumar walking into a KFC restaurant, sunglasses in hand and hair blowing in slow motion. His line sets the mood: ‘Duniya mein kuch bhi epic nahi hota jab tak Ravi Kumar na kahe. Aur Tom ka mission, IIT mein admission, aur Ravi Kumar ka permission… teeno almost impossible hai.’
The scene builds into a music performance as Reshammiya launches a new track in his trademark style, with high notes, hooks and playful lyrics: ‘Milega ek bucket mein, 9 piece 299 mein. Dil ki chahal pahal mein, Taste ke swag mahal mein…’
What begins as a quirky interaction becomes a full-scale concert moment, with Reshammiya bringing his performance energy and the character’s over-the-top charm.
The campaign highlights KFC’s Epic Savers offer – seven Boneless Chicken Strips and two Hot & Crispy Chicken pieces at Rs 299. The offer is valid for dine-in across 1,300+ KFC restaurants in India. Customers can also pre-order on the KFC app while dining in to skip queues.
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