Elevn, India’s first dating app where women invite, endorse and approve men, has launched a new campaign with co-founder Karan Johar at the centre of the narrative. The campaign, scripted and produced by independent agency ZeroFifty Mediaworks, takes a humorous look at what happens when women take centre stage in contemporary romance.
Elevn, founded by Karan Johar, Raghav Chaturvedi, and Ramya Chaturvedi, launched earlier this year with the objective of helping people find safe and meaningful relationships amidst digital dating fatigue. The latest campaign shows Johar in a role-reversal situation at work.
Elevn differs from typical dating apps by allowing men to engage only after being invited or approved by a woman. This makes the community curated and safer. The AI-powered platform supports profile creation and compatibility-based matching. The app also hosts exclusive events across Mumbai, Delhi NCR, Bangalore, Pune, and Hyderabad to encourage respectful conversations and real-life connections.
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“My movies are larger than life but I’m also a hopeless romantic at heart who believes that behind all that rosy picture, love must be safe and secure and love must feel like home. Being single can be frustrating and dating in the present is very overwhelming and cacophonous, but the atmosphere shifts when women take centre stage. Elevn is a platform where women drive the narrative, and I am glad to be part of something that feels like a cultural shift,” said Karan Johar, Co-Founder of Elevn.
“Dating shouldn’t feel like a battlefield – it should unfold like a story you’re excited to talk about. With Elevn, every woman is the writer of her own journey, empowered to choose who enters her world, who stays and who exits. Because when you’re in control of your narrative, finding connections becomes truly extraordinary,” said Ramya Chaturvedi, Co-Founder of Elevn.
“The campaign is a fun take on a wider cultural change. Online dating is usually a chaotic and tiresome experience, but Elevn flips the experience on its head by placing the woman at the forefront,” added Raghav Chaturvedi, Co-Founder of Elevn.
