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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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Josy Paul, Minakshi Achan & Mayur Hola Named Jury Chairs For ABBY Awards 2026

The Ad Club has appointed Josy Paul, Minakshi Achan and Mayur Hola as Jury Chairs for ABBY Awards 2026 across SDG, Branded Content and Brand Experience categories.

MM Desk by MM Desk
April 24, 2026
in Advertising
A A
Josy Paul, Minakshi Achan & Mayur Hola Named Jury Chairs For ABBY Awards 2026

The Ad Club has announced the appointment of Josy Paul, Chairperson and CCO, BBDO India, Minakshi Achan, Head of Brand JioStar, and Mayur Hola, VP Brand at Swiggy, as Jury Chairs for the ABBY Awards 2026 powered by The One Club | The One Show.

Josy Paul has been appointed Jury Chair for the Sustainable Development Goals category. He has co-founded BBDO India in 2008 and has led campaigns such as Ariel’s ‘Share The Load’, Whisper’s ‘Touch The Pickle’, and Visa’s ‘Kindness Is Cashless’. His work has received recognition at Cannes Lions, D&AD and WARC. He has also served as Jury President at Cannes Lions 2025 for the SDG category and has been part of multiple international juries.

Minakshi Achan has been appointed Jury Chair for the Branded Content and Entertainment category. She has been leading brand and creative functions at JioStar and has been overseeing the brand mandate for JioHotstar along with the network’s entertainment and sports businesses. With close to three decades of experience, she has worked across advertising, media and fashion, including leadership roles at Rediffusion Y&R and House of Anita Dongre.

Mayur Hola has been appointed Jury Chair for the Brand Experience and Activation category. He has been heading brand at Swiggy as VP Brand and has previously led brand functions at OYO and served as CMO at Subway India. His experience spans advertising and brand building across sectors, focusing on consumer engagement and brand relevance.

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