Sahil Chopra has been elevated to Vice President, Consumer Marketing at JioHotstar, having served as Associate Vice President, Marketing at JioHotstar from December 2024 to November 2025. In this role, he was responsible for leading marketing strategy and initiatives for the platform’s consumer base.
He announced this move via linkedin.
Prior to this, Chopra spent nearly a decade at Viacom18 Media, where he held several senior roles. He was Associate Vice President from July 2024 to February 2025, leading marketing and acquisition for JioCinema Premium (SVOD). From July 2022 to July 2024, he served as Senior Director – Brand & Sports Marketing for JioCinema, overseeing creative strategy for the sports portfolio, including TATA IPL, BCCI domestic series, Olympics, and WPL. Between November 2020 and July 2022, Chopra was Director – Brand & Digital Marketing at VOOT (Viacom18 Digital Ventures), where he led brand and digital initiatives.
Chopra began his career in brand management at Bennett Coleman & Co. Ltd. (The Times of India), where he spent four years. He was Brand Manager from May 2013 to April 2015, and Assistant Brand Manager from May 2011 to May 2013, working across The Times of India, Mumbai Mirror, and Bombay Times.
