IPL has become a great platform for brands to advertise their products and services. Brands see the craze of IPL as an opportunity to connect with their target audience and attract new customers. Because IPL is watched by people of all age groups and regions, brands are completely aware of the value of this tournament and they invest big money in advertising.
Even after so many opportunities to attract Indian audience, only some brands get the benefit by using interactive and fresh advertising techniques. Mukesh Ambani owned telecom company, Reliance Jio has achieved the recognition of most recalled brand for the second time.
This has been revealed by a study on IPL brand effectiveness which was done by Kantar Analytics and
media agency network GroupM. Jio has even beaten IPL’s title sponsor Vivo. The report was based on mobile surveys and was conducted across 10 metro cities.
According to the report, Jio, Vivo and Paytm have been the top 3 brands because they used multiple sponsorship and marketing strategies.
The top 10 names in order of the most recalled brands of IPL 2018 are below:
1. Jio
2. Paytm
3. Vivo
4. Airtel
5. Vodafone
6. Go ibibo
7. Amazon
8. Dream11
9. Kent RO
10. Domino’s
Jio was very smart to deploy massive MIMO pre-5G technology at IPL venues to solve the network congestion issue and followed with the perfect combination of cricket and Bollywood by bringing famous actress Deepika Padukone in different promos with every team of IPL.
Interestingly, the initial days of IPL saw Vivo as the most recalled sponsor but later it lost to Jio and Paytm due to their multi-platform presence. Also, it is the first time a telecom brand has outperformed other big brands.
Another example that shows the trust of Indians on Jio is the survey that popular Indian YouTuber Gaurav Chaudhary who is also known as Technical Guruji conducted to know the favorite telecom operator in India. A total of 83,455 people participated in this poll and Jio won the poll comfortably by getting 73 percent votes. This clearly shows the faith Indians have in Jio and it is growing strongly in the telecom sector. You can watch the survey video below:
In short, we can conclude that Jio is here to stay in the Indian market and it has made its roots as a brand which works for customer satisfaction by proving them quality service at affordable prices.
