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    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

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    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

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    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

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Jio Expands Entertainment Portfolio With Rs 55 JioTV Pro Pack Offering 1,000+ Live TV Channels

Reliance Jio has introduced a Rs 55 JioTV Pro Pack offering 30 days of access to more than 1,000 live TV channels, including over 150 premium channels. The entertainment-only recharge is available to both prepaid and postpaid users and includes 10MB of high-speed data, but no voice calling or SMS benefits.

MM Desk by MM Desk
July 16, 2026
in Media
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Jio Expands Entertainment Portfolio With Rs 55 JioTV Pro Pack Offering 1,000+ Live TV Channels

Reliance Jio has launched a new Rs 55 JioTV Pro Pack, expanding its portfolio of entertainment-focused recharge offerings. The new plan provides subscribers with 30 days of access to more than 1,000 live TV channels, including over 150 premium channels, through the JioTV app.

Available to both prepaid and postpaid customers, the recharge is positioned as an entertainment-only offering and includes 10MB of high-speed data, after which speeds are reduced to 64 Kbps. The plan does not include voice calling or SMS benefits.

Subscribers can access live channels from networks including JioStar, Sony Entertainment, Sun TV Network, Warner Bros. Discovery and ETV, spanning entertainment, movies, news, kids, lifestyle and regional content in more than 16 languages. However, the pack excludes select live sports channels from JioStar and Sony.

The launch builds on Jio’s strategy of expanding content-led telecom offerings as operators increasingly bundle digital entertainment with connectivity services. In recent months, the company has introduced multiple OTT-centric recharge plans aimed at driving user engagement across its streaming ecosystem.

With the Rs 55 JioTV Pro Pack, Jio is targeting users seeking affordable access to live television on mobile devices without the need for a conventional data or calling recharge, further strengthening its entertainment-first proposition.

 

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