Jewelbox has launched its Christmas campaign titled ‘Santa Turns Blue This Christmas’, introducing a contemporary festive activation anchored by a blue Santa mascot and in-store experiences.
The brand has rolled out the campaign across select Jewelbox stores, where a blue Santa mascot has made appearances as part of interactive photo opportunities, visual installations, and in-store Christmas gifting cues. The initiative has been positioned to drive in-store engagement during the festive shopping period.
The on-ground campaign has gone live nationally and has been scheduled to run through Christmas week into the New Year. Activations have been spanning key markets including Delhi NCR, Bengaluru, Mumbai, and Kolkata, across high-footfall malls and select high-street locations.
Alongside the campaign, Jewelbox has introduced a Christmas collection comprising diamond studs, pendants, stackable rings, bracelets, and solitaire-inspired designs. The collection has been designed for everyday wear and festive gifting, and has reflected the brand’s blue identity through clean lines and minimal detailing.
The campaign has marked Jewelbox’s continued focus on experiential retail and seasonal storytelling within the jewellery category, aligned with evolving festive gifting preferences.
“At Jewelbox, we believe traditions can evolve while staying meaningful,” said Vidita Kochar Jain, Co-Founder, Jewelbox. “By reimagining Santa in blue, a colour that embodies clarity, elegance, trust, and innovation, we’re celebrating modern festive expression and understated elegance, reflecting the tastes of today’s design-conscious, self-expressive consumers.”
