JBL India had unveiled its festive campaign, ‘Sound of Celebrations,’ along with a refreshed portfolio that included PartyBox Encore 2, Encore Essential 2, PartyBox 520, Charge 6, Flip 7, and the JBL Bar 1300.
As part of the campaign, JBL released a digital anthem produced by Sez on the Beat and performed by MC Couper, MC Gawthi, Sanjeeta Bhattacharya, and Shreya Jain. The track had celebrated the regional soundscapes of Onam, Ganesh Chaturthi, and Durga Puja, and had been amplified on YouTube and JBL’s social media channels.
The brand had also expanded its presence with festive-themed branding across more than 1,600 stores in Maharashtra and Kerala, alongside 76 OOH sites and metro activations in Kochi, Mumbai, Pune, Nagpur, and Nashik. JBL had further enhanced visibility at six major airports, with Delhi T3 featuring JBL-branded charging stations and airports in Bangalore, Hyderabad, Chennai, and Kolkata displaying LED installations.
To improve access, JBL partnered with quick-commerce and e-commerce platforms. Offline buyers had been offered festive deals, including cashback of up to Rs 8,000 and no-cost EMI options on select products.
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Yogesh Nambiar, Director, Integrated Marketing, HARMAN India, said, “JBL has always been more than just audio, it’s a part of how India celebrates. This festive season, whether it’s at-home gatherings, road trips, or cultural celebrations, our goal has been to be present at every touchpoint with products and experiences that blend sound, culture, and emotion.”
He added, “JBL had planned to make this festive season louder, brighter, and more memorable by combining a new portfolio, increased retail access, and a campaign that celebrates the spirit of Onam, Ganesh Chaturthi, Durga Puja, and Diwali.”
