L&T Finance has appointed Indian cricketer Jasprit Bumrah as its brand ambassador to enhance brand visibility and customer engagement.
The Indian bowler will be part of LTF’s Above The Line (ATL) and Below The Line (BTL) marketing campaigns across multiple platforms to promote its financial products and services. These campaigns are strategically designed to elevate brand awareness and drive customer engagement, highlighting the diverse portfolio of financial products and services currently offered by LTF.
L&T Finance provides financial solutions in rural and urban markets, with a significant presence in farm equipment, two-wheeler, and rural business finance. As of December 31, 2024, the company operates across 2 lakh villages through 2,028 rural branches, 185 urban branches, and over 12,500 distribution touchpoints.
The partnership with Bumrah was facilitated by RISE Worldwide.
Kavita Jagtiani, Chief Marketing Officer at L&T Finance, stated that Bumrah’s discipline and credibility make him a strong fit for the brand. She highlighted his broad appeal and alignment with LTF’s values of excellence and customer focus.
