Sugar Free has onboarded Janhvi Kapoor as its new brand ambassador in a campaign conceptualised by VML.
The Fitness Ka Pehla Kadam campaign will be featured across television, digital platforms, and outdoor installations throughout the IPL season and beyond. The full campaign will play out across YouTube, TV and Outdoor.
Link to the ad campaign:
Tarun Arora, CEO of Zydus Wellness, said, “As consumer preferences shift toward smarter and more balanced lifestyles, Sugar Free continues to evolve and bridge the gap between wellness and taste. This makes Kapoor a natural choice and we are excited to have her champion our brand’s purpose and legacy.”
Babita Baruah, CEO, VML India, added, “Janhvi’s authentic commitment to fitness makes her an ideal ambassador for Sugar Free, and we’re confident this campaign will elevate the brand’s mission of making healthy living both aspirational and accessible.”
