ITC Limited has acquired control of Sproutlife Foods, the parent of Yoga Bar, making it a subsidiary effective April 1, 2026, following the activation of rights to nominate a majority of its board. The move stems from a shareholders’ agreement signed in April 2023.
While ITC holds a 47.5% stake in Sproutlife on a fully diluted basis, control has been established through board nomination rights, bringing the company under subsidiary classification as per the Companies Act. Sproutlife, which operates in the health foods segment under the Yoga Bar brand, has seen rapid growth, with revenues rising to Rs 200 crore in FY25.
ITC said the acquisition aligns with its strategy to build a future-ready foods portfolio, particularly in emerging and nutrition-focused categories. The company also noted that no regulatory approvals were required and the transaction does not qualify as a related-party deal. The development marks a key milestone in ITC’s phased acquisition of the digital-first brand, as it deepens its presence in the fast-growing ‘better-for-you’ foods segment.
