After being associated with InMobi for over four years, Aditya Varadarajan has been elevated to the role of Director- India and Southeast Asia (INSEA). He previously served as Business Head for the INSEA region before his elevation to this new role.
In his previous role at the company, he was heading business development and account management across INSEA for Microsoft Advertising.
He joined the company in December 2019 as Senior Manager- Account Management and was then elevated to Head of Account Management in July 2021.
In his new role, Varadarajan will head the Microsoft Advertising business partnership in high-potential emerging markets like INSEA. With a primary focus on building and executing strategic initiatives targeted towards increasing new acquisitions and adoption of Microsoft advertising propositions like display, online video, native ads, CTV, and search.
Prior to joining InMobi, he was associated with Walking Tree as Senior Digital Marketing from April 2019 to December 2019; from July 2017 to December 2019, he was Partner Director- Marketing and Business Development at Madhura Agro Process; and from July 2010 to June 2017, he was with Google for a period of seven years.
During his time at Google, he served in various roles. He started as a Risk analyst from July 2010 to January 2013; from January 2013 to August 2015, he worked as an Associate Account Strategist and was later elevated to the position of Account Manager in September 2015.
