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Indian Brands Take To ‘Black Friday’ Themed Messaging

Laveena Chandnani by Laveena Chandnani
November 29, 2019
in Advertising
A A

Black Friday is an informal name for the Friday following Thanksgiving Day in the United States, which marks the beginning of the Christmas shopping season. However the term Black Friday in India is associated with the 1993 Bombay blasts but brands are nevertheless now choosing to follow the western traditions offering doorbuster sales to attract customers given it is a festive season. 

In the last few years Black Friday sales have become extremely popular globally. Indian brands such as Nykaa, Shein and Xiaomi have also joined this bandwagon of exciting customers with special discount offers calling it the Black Friday Sale. 

Here’s the list of brands offering sales for the week of Black Friday- 

1. Nykaa

Nykaa’s annual Pink Friday Sale is all set to run between 29th November to 2nd December. The platform now allows users to wish-list items to facilitate quick checkout when the sales begin.

 

 

View this post on Instagram

 

*Cancels all plans, sets 5 alarms, 3 reminders* ????SAVE THE DATE – 29th of November – 2nd of December ???? The biggest beauty sale ever is going live and you have no reasons to miss it! ???? Keep your lists ready, only 3 days left ⏱ #NykaaPinkFridaySale #PinkFriday2019 #BiggestBeautySaleEver #Nykaa #Sale #BlackFriday

A post shared by Nykaa (@mynykaa) on Nov 26, 2019 at 7:30am PST

2. Xiaomi

Smartphone manufacturer Xiaomi also announced its Black Friday sale. During the sale Xiaomi products will be available at discounted prices on e-commerce websites like Amazon, Flipkart and mi.com.

For those who love to own everything colourful. It's time to add a purple twist! Check this space tomorrow.

Can you guess what it's going to be? #BlackFridaySale pic.twitter.com/Om60fPZkLL

— Redmi India (@RedmiIndia) November 26, 2019

3. Shein 

Fast-moving fashion brand Shein is also holding a Black Friday Sale which started on 18th November and will end on 2nd December. The company has promised that in addition to giveaway contests for users, the app will also provide discounts of up to 90 per cent on all collections across the platform. The sale will observe different discounts and prices offered varying every hour for customers shopping from the length and breadth of the country.

 

 

View this post on Instagram

 

????SHEIN LIVE: Black Friday Sneak Peek???? Upgraded Black Friday deals at SHEIN LIVE! All Under ₹599 + 50k Points & 10k Cash Coupon Giveaway + Free Shipping!???????? Once in a year and 1HR ONLY! ✨Time: 27th November IST 9:00 PM ✨Check out the product: http://shein.top/g84epso ✨Host: @shreeradhe9295 Co-host: @troublesince21 ✨Download SHEIN APP to receive LIVE notification: ????Android: https://goo.gl/158K3v ????iOS: https://goo.gl/TwsE5f

A post shared by SHEIN India (@shein_in) on Nov 26, 2019 at 7:06am PST

4. Club Factory 

Club Factory too has also announced its second edition of their Black Friday sale from November 26-29. The e-commerce platform will be offering discounts on selected products with free shipping on every order all over the country. 

The brand is also running contests that allows users a chance to win products by inviting friends to join the platform.

 

 

View this post on Instagram

 

Black Friday Sale (26th-29th Nov.)????Slash everything to ₹0 on #clubfactoryapp!Click link on the homepage and go to #clubfactory ???? . . #clubfactoryapp #myclubfactory #clubfactoryfashion #clubfactoryclothing #fashion #shopping #style #summer #instadaily #instagood #instalook #amazing #photo #beautiful #like4like #followme #follow #me #instalike #likeforlike #follow4follow #tagsforlikes #followforfollow #summer2k19 #fashionlovers #fashionlook #blackfriday #blackfriday2k19

A post shared by Club Factory Official (@clubfactoryapp) on Nov 26, 2019 at 2:40am PST

5. High Street Phoenix

In addition to online retailers, multi-retail mall Phoenix Marketcity in Kurla, Mumbai and luxury mall Palladium, in Lower Parel, Mumbai, are also advertising the discounts offered by the various brands housed under their roofs.

If you’ve been waiting for a sale, here it comes 😎
The finest deals under one roof this Black Friday on November 29th at @gophoenixing.#BlackFridaySale #BlackFridayIsHere #GetShopping #Discount #ShopTillYouDrop pic.twitter.com/D6jSFadi6M

— Phoenix Palladium (@gophoenixing) November 26, 2019

Time to get set and shop!

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