Add Your Heading Text Here

Add Your Heading Text Here

Indian Brands Take To ‘Black Friday’ Themed Messaging

| Published on November 29, 2019

Black Friday is an informal name for the Friday following Thanksgiving Day in the United States, which marks the beginning of the Christmas shopping season. However the term Black Friday in India is associated with the 1993 Bombay blasts but brands are nevertheless now choosing to follow the western traditions offering doorbuster sales to attract customers given it is a festive season. 

In the last few years Black Friday sales have become extremely popular globally. Indian brands such as Nykaa, Shein and Xiaomi have also joined this bandwagon of exciting customers with special discount offers calling it the Black Friday Sale. 

Here’s the list of brands offering sales for the week of Black Friday- 

1. Nykaa

Nykaa’s annual Pink Friday Sale is all set to run between 29th November to 2nd December. The platform now allows users to wish-list items to facilitate quick checkout when the sales begin.


2. Xiaomi

Smartphone manufacturer Xiaomi also announced its Black Friday sale. During the sale Xiaomi products will be available at discounted prices on e-commerce websites like Amazon, Flipkart and mi.com.

3. Shein 

Fast-moving fashion brand Shein is also holding a Black Friday Sale which started on 18th November and will end on 2nd December. The company has promised that in addition to giveaway contests for users, the app will also provide discounts of up to 90 per cent on all collections across the platform. The sale will observe different discounts and prices offered varying every hour for customers shopping from the length and breadth of the country.


4. Club Factory 

Club Factory too has also announced its second edition of their Black Friday sale from November 26-29. The e-commerce platform will be offering discounts on selected products with free shipping on every order all over the country. 

The brand is also running contests that allows users a chance to win products by inviting friends to join the platform.


5. High Street Phoenix

In addition to online retailers, multi-retail mall Phoenix Marketcity in Kurla, Mumbai and luxury mall Palladium, in Lower Parel, Mumbai, are also advertising the discounts offered by the various brands housed under their roofs.

Time to get set and shop!

Interested in getting all the latest news from the world of Marketing, Advertising and Startups? Subscribe to our Scoop by Marketing Mind newsletter so that you don’t miss any updates.

Related Posts