With the Creative Week 2024 at the gala awards ceremony at Cipriani Wall Street in New York nearing its end, The One Show Awards has announced the Pencil and Merit winners for this year’s edition.
This time around, brands, agencies and studios from India have brought home six Pencils and 22 Merits.
The list of all The One Show 2024 Pencil and Merit winners from India is as follows:
Silver Pencil
1-Leo Burnett India Mumbai Lay’s “The Biochar Project” for Lay’s India in IP and Product Design, B2B Communications
2-Leo Burnett India Mumbai with PepsiCo India “The Biochar Project” for Lay’s India in Interactive, Online and Mobile, Utility
3-Ogilvy India Mumbai “Vi Human Network Testing Network” for Vodafone Idea in Out of Home, Brand Partnerships
Bronze Pencil
1-Brand David Communications Mumbai “The Sweet Truth” for Colgate Palmolive India in Film and Video, Film and Video for Good
2-Leo Burnett India Mumbai “IKEA Skip Ads That Save Time” for IKEA in Film and Video, TV, VOD, and Online- 30 Seconds and Under- Series
3-Leo Burnett India Mumbai with Mondelez India Foods and Wavemaker “Oreo #BringBack2011” for Oreo in Creative Effectiveness, Creative Effectiveness – Consumer/Brand
Merits
1-BBDO India Mumbai for Ralson India’s “Ralco No Pressure Delivery” in Social Media- Social Media for Good
2-Brand David Communications Mumbai for Colgate Palmolive India’s “The Sweet Truth” in Health and Wellness- Film and Video
3-DDB Mudra Group Mumbai for Disney Star’s “Words Of Pride” in Public Relations- Public Relations for Good
4-Leo Burnett India Mumbai for Ikea’s “Ikea Desktop Ads” in Design- Digital Design
5-Leo Burnett India Mumbai for Ikea’s “Ikea Skip Ads That Save” in Direct Marketing- Innovation- Use of Media in Direct Marketing
6-Leo Burnett India Mumbai for Ikea’s “Ikea Skip Ads That Save” in Film and Video-Innovation- Use of Media in Film
7-Leo Burnett India Mumbai for Ikea’s “Ikea Skip Ads That Save” in Interactive, Online and Mobile- Online-only Video- Series
8-Leo Burnett India Mumbai for Lay’s India’s “The Biochar Project” in Green Pencil
9-Leo Burnett India Mumbai for Lay’s India’s “Lay’s Smart Farm” in Creative Use of Data- Data for Good
10-Leo Burnett India Mumbai for Lay’s India’s “Lay’s Smart Farm” in Direct Marketing- Direct Marketing for Good
11-Leo Burnett India Mumbai for Lay’s India’s “Lay’s Smart Farm” in Interactive, Online and Mobile- Interactive and Mobile for Good
12-Ogilvy India Mumbai for Brooke Bond Taj Mahal Tea’s “Megh Santoor” in Design- Out of Home- Single
13-Ogilvy India Mumbai for Brooke Bond Taj Mahal Tea’s “Megh Santoor” in Music and Sound Craft- Experiential Music and Sound
14-Ogilvy India Mumbai for Brooke Bond Taj Mahal Tea’s “Megh Santoor” in Out of Home- Brand Installations
15-Ogilvy India Mumbai for Brooke Bond Taj Mahal Tea’s “Megh Santoor” in Out of Home- Innovation- New Ideas in Out of Home
16-Ogilvy India Mumbai for Brooke Bond Taj Mahal’s “Megh Santoor” in Radio and Audio-First – Experiential Radio and Audio
17-Ogilvy India Mumbai for Brooke Bond Taj Mahal’s”Megh Santoor” in Radio and Audio-First – Innovation- New Ideas in Radio and Audio.
18-Ogilvy India Mumbai for Vodafone Idea’s “Vi Human Network Testing Network” in Direct Marketing- Brand Partnerships
19-VML India for The Times of India’s “#UnplasticIndia” in Green Pencil
20-VML India for The Times of India’s “#UnplasticIndia” in Print and Promotional- Newspaper- Series
21-VML India for The Times of India’s “#UnplasticIndia” in Print and Promotional- Print and Promotional for Good
23-VML India for The Times of India’s “#UnplasticIndia” in Print and Promotional- Posters- Series
Globally, FCB New York topped the list of Gold Pencil winners with 14, including 13 including 3 working with 456 Studios New York for “Dreamcaster” on behalf of AB InBev, Michelob ULTRA. That was also the entry to take home the most Golds this year.
A total of 20,038 pieces from 65 countries were entered in The One Show 2024. Agencies, studios, brands, production companies and designers in 50 countries were awarded 184 Gold Pencils, 206 Silver, 280 Bronze, and 1,120 Merits.
Additionally, The One Show 2024 Best of Show, Best of Disciplines, special awards- including Fusion Pencil, Green Pencil, Sustainable Development Goals Pencil, and Penta Pencil- and “of the Year” honors will be announced today and The One Show 2024 Global Creative Rankings will be announced on May 24, 2024.
