The best marketing minds in India recently had insightful discussions at the 3rd edition of India International Brand Summit 2023 held at ITC Maurya in New Delhi. The event brought together industry stalwarts and advertising professionals for a power–packed evening of insightful discussions and thought–provoking debates.
Leading brands such as Microsoft, HMD global (The Home of Nokia Phones), Airtel, Patanjali Ayurveda, Lenovo, Schneider Electric, HP, Home Credit India participated in the event. Major advertising agencies such as Magnon Group, eg+ Worldwide, and TBWA\India, among others, also added their considerable expertise to the mix.
The summit kicked off with a panel discussion on “Creator Economy & Social Commerce: Winning Customers Through Content Marketing”. The panel featured Praveen Rao from SAP, Tathagat Jena from HMD Global (The Home of Nokia Phones), Rahul Dutta from Microsoft Surface, and Vivek Merani, the Managing Director of Magnon eg+.
Building on the momentum, the second panel delved into the topic of “Building B2C Brands for a Global Audience: Localisation for a Hyperconnected World”. This discussion brought together luminaries such as Anita Nayyar from Patanjali Ayurveda, Lloyd Mathias, angel investor, Saikat Sinha from Lenovo, Ashish Tiwari from Home Credit India, and Naved Aqueel, the Managing Director of Magnon Sancus. They explored the intricacies of reaching a global audience in an increasingly interconnected world.
The grand finale of the summit revolved around the topic “Creative agencies, Production agencies, Digital agencies, Media agencies, and Influencer agencies: Integration Challenge for the Contemporary Marketer”. The panel boasted an enviable line-up of speakers, including Archana Aggarwal from Airtel, Ranjeev Vij from TBWA\India, Jonathan Leck from eg+ Worldwide, and Nitin Naresh, the Managing Director of Magnon Designory. Their expertise and insights shed light on the challenges faced by marketers in integrating these various agencies seamlessly.
“The meandering paths we traverse as marketers and advertisers are in a constant state of Flux. From digital strategies to analytics, content creation to social commerce and influencer marketing to AI, no matter how rapidly we adapt, the market always outpaces agencies. When Talentrack approached us for IIBS 2023, we instantly recognized the significance of being a part of this dynamic event.” said Vineet Bajpai, the founder & CEO of Magnon Group.
Talentrack, a leading Influencer Aggregation and User-Generated Content Platform organized the event, leaving no stone unturned to ensure its success. The summit received unwavering support from Presenting Partner, Magnon Group, along with other valuable partners like NEO, Marketing Mind, TreeShade Books, Nine Triangles, Talentown, Social Samosa Network, and media partners Dainik Jagran and I Avatar Z.
For more information, visit iibrandsummit.com