ICICI Prudential Life Insurance has launched a new brand film named 'Khushi Ke Record' to highlight the benefits of their life insurance plans. The beautifully-narrated video talks about many of us who create new records by ensuring their families are not only secured but also happy. <img src="https://www.marketingmind.in/wp-content/uploads/2019/03/ICICI-700x259.jpg" alt="" width="700" height="259" class="aligncenter size-large wp-image-22628" /> The ad has multiple examples showing people doing a little extra for their family members to give them happiness along with security. It starts by showing a female doing a little extra by teaching her mother how to drive after buying a car for her. It follows with several other examples highlighting the same message to the audience. <img src="https://www.marketingmind.in/wp-content/uploads/2019/03/ICICI-Life-700x394.jpg" alt="" width="700" height="394" class="aligncenter size-large wp-image-22627" /> The video delivers the message of creating a similar record of happiness by planning in advance for any possibility that can come in the future lives of our loved ones. In simple words, the ad conveys that those who take care of their families, don't just protect them but also do some extra efforts to ensure their happiness. The end part guides the audience about how to achieve such Khushi Ke Records. For that, it suggests us to opt for plans from ICICI Prudential Life because having these lifelong plans, one can easily think about offering happiness along with protection. You can watch the complete video below: https://www.youtube.com/watch?v=lQ8noDRQgqs We loved the concept of this brand film because of the fact that most Life Insurance brands target the audience by showing depressing ads, whereas, ICICI Prudential Life has gone a step ahead by talking about happiness in addition to security. <strong>For more information, you can</strong> <strong><strong><a href="https://www.iciciprulife.com/campaign/khushi-ke-record.html" rel="noopener noreferrer" target="_blank">click here</a></strong></strong>