Making new records makes us all of happy, the joy when we walk an extra mile for our loved ones and see that soothing smile on their face is something we all crave for. Talking about the people who do extra efforts to ensure happiness of their family in addition to their safety, ICICI Prudential Life Insurance has launched a new brand film named 'Khushi Ke Record' to highlight the benefits of their life insurance plans. The beautifully-narrated video talks about many of us who create new records by ensuring their families are not only secured but also happy. This brand ad film by ICICI Prudential Life features examples of ‘Khushi ke records’ which are very relatable and touches the right string of the hearts of viewers. The Ad begins with a young girl who is giving driving lessons to her old mother after gifting the car out of her own savings. It is followed by a retired mother who gifts her son and grandson even after retirement. The video successfully delivers the message of keeping your loved ones secured and happy with its innovative thoughts. Then there’s a segment where a father never bothers to look at the phone and creates a new record of staying away from it that ends at how ICICI Prudential helps people to ensure the happiness of their loved ones because one can plan the education of his/her child in advance. This is a creative way to spread the message wrapped up in love and care. You can watch the complete ad below: Khushi Ke RecordWatch this endearing film - Khushi Ke Record - by ICICI Prudential Life Insurance which captures the beautiful message of creating new records of happiness for your loved ones.Posted by Marketing Mind on Thursday, 7 March 2019 The beautiful statement that the film delivers in the end, ‘Apno ka khyaalrakhne wale, unhesurakshit hi nahi.. khushbhirakhte hai!’ summarises the video completely and encourages people to think beyond the safety of their family members.
