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  • Advertising
    Amazon Ads Brings GenAI To Amazon Marketing Cloud; Launches Amazon Retail Ad Service

    Amazon Ads Brings GenAI To Amazon Marketing Cloud; Launches Amazon Retail Ad Service

    The Advertising Club Bangalore To Announce Big Bang Awards Today

    The Advertising Club Bangalore To Announce Big Bang Awards Today

    UTI Pension Fund Entrusts BigTrunk With Its Digital Mandate

    UTI Pension Fund Entrusts BigTrunk Communications With Its Digital Mandate

    Salt Brand Solutions Appoints Sagar Mahabaleshwarkar As Executive Director

    Salt Brand Solutions Appoints Sagar Mahabaleshwarkar As Executive Director

    Omnicom Media Group India Partners With LinkedIn To Train & Certify 100 Employees As Marketing Insiders

    Omnicom Media Group India Partners With LinkedIn To Train & Certify 100 Employees As Marketing Insiders

    To Maximise Global Advertisers’ ROI, IAS Launches AI-Driven TMP Solution

    To Maximise Global Advertisers’ ROI, IAS Launches AI-Driven TMP Solution

    VML India’s Manas Lahiri Rejoins Havas India In A Newly Created Role Of CGO

    VML India’s Manas Lahiri Rejoins Havas India In A Newly Created Role Of CGO

    53% Consumers Want AI-Led Efficiencies To Translate Into Affordable High Value Products: Adobe

    53% Consumers Want AI-Led Efficiencies To Translate Into Affordable High Value Products: Adobe

    Wavemaker’s Premjeet Sodhi Becomes WPP OpenDoor’s Global Lead- Measurement & Analytics

    Wavemaker’s Premjeet Sodhi Becomes WPP OpenDoor’s Global Lead- Measurement & Analytics

  • Marketing
    From Fostering Communities & Co-Working In F&B Outlets To Co-Marketing With Big Brands, Pop Culture Is SOCIAL’s Driving Force: Divya Aggarwal

    From Fostering Communities & Co-Working In F&B Outlets To Co-Marketing With Big Brands, Pop Culture Is SOCIAL’s Driving Force: Divya Aggarwal

    Emami Rebrands ‘Fair And Handsome’ To ‘Smart And Handsome’; Makes Kartik Aaryan Its New Ambassador

    Emami Rebrands ‘Fair And Handsome’ To ‘Smart And Handsome’; Makes Kartik Aaryan Its New Ambassador

    Honasa Consumer Appoints Amit Singh As Brand Lead For Brand Factory

    Honasa Consumer Appoints Amit Singh As Brand Lead For Brand Factory

    POCO Ropes In Akshay Kumar As Its Brand Ambassador

    POCO Ropes In Akshay Kumar As Its Brand Ambassador

    Tarandeep Singh Sekhon Rejoins KidZania As Chief Business Officer

    Tarandeep Singh Sekhon Rejoins KidZania As Chief Business Officer

    Ankit Goyle Joins Snap Inc As Head Of India Marketing

    Ankit Goyle Joins Snap Inc As Head Of India Marketing

    Aligning Product Development With Marketing Needs: Cross-Departmental Collaboration In B2B Marketplaces

    Aligning Product Development With Marketing Needs: Cross-Departmental Collaboration In B2B Marketplaces

    Bisleri International Elevates Somit Singh To Category Lead- Carbonated Soft Drinks

    Bisleri International Elevates Somit Singh To Category Lead- Carbonated Soft Drinks

    YES Bank’s Karan Parekh Joins Delhivery As Head of Digital Marketing

    YES Bank’s Karan Parekh Joins Delhivery As Head of Digital Marketing

  • Media
    Former MiQ MD Siddharth Dabhade Joins Lemma As Chief Business Officer

    Former MiQ MD Siddharth Dabhade Joins Lemma As Chief Business Officer

    ZEE Network To Broadcast DP World ILT20 Season 3

    ZEE Network To Broadcast DP World ILT20 Season 3

    40% Of ZEE5’s Viewership Comes From Tier-2 & 3 Markets; Non-Hindi Languages Make Up 50% Of Total Consumption: Shresth Gupta

    40% Of ZEE5’s Viewership Comes From Tier-2 & 3 Markets; Non-Hindi Languages Make Up 50% Of Total Consumption: Shresth Gupta

    Sony Pictures Networks India Appoints Rajaraman S As Head- Content Strategy

    Sony Pictures Networks India Appoints Rajaraman S As Head- Content Strategy

    Mona Jain Joins BrandPulse Global As Chief Growth Officer

    Mona Jain Joins BrandPulse Global As Chief Growth Officer

    IT Ministry Releases Data Protection Draft Rules, Seeks Comments From Stakeholders

    IT Ministry Releases Data Protection Draft Rules, Seeks Comments From Stakeholders

    Sonia Huria Joins Maddock Films As Head- Brand, Consumer & Social Communications

    Sonia Huria Joins Maddock Films As Head- Brand, Consumer & Social Communications

    Viacom18 Media Becomes Direct Subsidiary Of Reliance Industries

    Viacom18 Media Becomes Direct Subsidiary Of Reliance Industries

    HBO & Cablevision Founder Charles Dolan Passes Away At 98

    HBO & Cablevision Founder Charles Dolan Passes Away At 98

  • Business
    adidas Shelves Puma As Mercedes F1 Official Team Partner

    adidas Shelves PUMA As Official Team Partner Of Mercedes-AMG PETRONAS Formula 1 Team

    Inshorts’ Co-Founder & Shark Tank Fame Azhar Iqubal Launches New Venture- Fenado AI With Manish Singh Bisht

    Inshorts’ Co-Founder & Shark Tank Fame Azhar Iqubal Launches New Venture- Fenado AI With Manish Singh Bisht

    TV Today Network To Shut Its Radio Business

    TV Today Network To Shut Its Radio Business

    Midea Group Elevates Its Old Hand Siddharth Saxena As Country Head- India

    Midea Group Elevates Its Old Hand Siddharth Saxena As Country Head- India

    Toy Manufacturing Major Funskool India Elevates K A Shabir To CEO Role

    Toy Manufacturing Major Funskool India Elevates K A Shabir To CEO Role

    Getty Images & Shutterstock To Merge & Create A Premier Visual Content Company Valued $3.7 Billion

    Getty Images & Shutterstock To Merge & Create A Premier Visual Content Company Valued $3.7 Billion

    As Himanshu Chakrawarti Takes Up CEO Role At Acevector’s Stellaro Brands, Achint Setia Becomes Snapdeal’s New CEO

    As Himanshu Chakrawarti Takes Up CEO Role At Acevector’s Stellaro Brands, Achint Setia Becomes Snapdeal’s New CEO

    Orient Technologies Appoints FIS’ Shrihari Bhat As Its New Chief Executive Officer

    Orient Technologies Appoints FIS’ Shrihari Bhat As Its New Chief Executive Officer

    Belson Coutinho Elevated To Co-Founder & COO Role At Akasa Air

    Belson Coutinho Elevated To Co-Founder & COO Role At Akasa Air

  • What’s Buzzing
    From Greek God To Brand Boss: Hrithik Roshan's Endorsement Journey As He Turns 51

    From Greek God To Brand Boss: Hrithik Roshan’s Endorsement Journey As He Turns 51

    Tata Motors Intra Gold Series: The Pickup That Takes Your Business Further

    Tata Motors Intra Gold Series: The Pickup That Takes Your Business Further

    82% People Acknowledge Influencers Impact Buying Decisions: iCubesWire Report

    82% People Acknowledge Influencers Impact Buying Decisions: iCubesWire Report

    India’s WC24 Win, PM Modi, Ambani Wedding, Ram Mandir Consecration & More Top Rediffusion’s ‘Hits Of The Year’ In 2024

    India’s WC24 Win, PM Modi, Ambani Wedding, Ram Mandir Consecration & More Top Rediffusion’s ‘Hits Of The Year’ In 2024

    Parents’ Smartphone Addiction Takes The Spotlight in vivo’s 6th #SwitchOff Campaign

    Parents’ Smartphone Addiction Takes The Spotlight in vivo’s 6th #SwitchOff Campaign

    From Being Campa Cola’s Diver To Becoming Bollywood’s Bhaijaan, A Peek-A-Boo With Salman Khan’s Ad Odyssey

    From Being Campa Cola’s Diver To Becoming Bollywood’s Bhaijaan, A Peek-A-Boo With Salman Khan’s Ad Odyssey

    From Scheduling DMs On Instagram To Select Creators Audio Replying To Comments On YouTube, Here’s What Got Socials Buzzing

    From Scheduling DMs On Instagram To Select Creators Audio Replying To Comments On YouTube, Here’s What Got Socials Buzzing

    Women Have Only 29% Talk Time In Trailers: Prime Video's O Womaniya! Report

    Women Have Only 29% Talk Time In Trailers: Prime Video’s O Womaniya! Report

    Box Office Collections From Jan-Nov 2024 Stand At Rs 9,862 Cr, 4% Lower Than 2023: Ormax

    Box Office Collections From Jan-Nov 2024 Stand At Rs 9,862 Cr, 4% Lower Than 2023: Ormax

  • Case Studies
    From Hindi Heartlands To Big Brands, Here's How Pushpa 2 Is Rewriting The Movie Marketing Rulebook

    From Hindi Heartlands To Big Brands, Here’s How Pushpa 2 Is Rewriting The Movie Marketing Rulebook

    7 Ways In Which AI Is Redefining The Advertising Landscape

    7 Ways In Which AI Is Redefining The Advertising Landscape

    How Parle Snackers League Contest Helped The Brand To Gain Huge Visibility During IPL Season

    How Parle Snackers League Contest Helped The Brand To Gain Huge Visibility During IPL Season

    How Shah Rukh Khan’s Popularity And Creative Marketing Strategies Made ‘Jawan’ A Must-Watch

    How Shah Rukh Khan’s Popularity And Creative Marketing Strategies Made ‘Jawan’ A Must-Watch

    Here Is How Ghoomer Used Social Media To Create Buzz Around The Film And Its Release

    Here Is How Ghoomer Used Social Media To Create Buzz Around The Film And Its Release

    How Rocky Aur Rani Ki Prem Kahani Used Star Power To Create The Required Buzz

    How Rocky Aur Rani Ki Prem Kahani Used Star Power To Create The Required Buzz

    How Zara Hatke Zara Bachke Created Buzz With Its Marketing Campaign

    How Zara Hatke Zara Bachke Created Buzz With Its Marketing Campaign

    How Burger King Sponsored Stevenage FC Creating An Uproar In FIFA Popularity

    How Burger King Sponsored Stevenage FC Creating An Uproar In FIFA Popularity

    How The Makers Of Spiderman: Across The Spider-Verse Piqued Interest And Created Intrigue

    How The Makers Of Spiderman: Across The Spider-Verse Piqued Interest And Created Intrigue

  • More
    • All
    • Celebrating Women Leaders
    • Events
    • Guest Posts
    • Podcast and Video
    Aligning Product Development With Marketing Needs: Cross-Departmental Collaboration In B2B Marketplaces

    Aligning Product Development With Marketing Needs: Cross-Departmental Collaboration In B2B Marketplaces

    The Intersection Of Culture, Heritage & Commerce: How Creators Are Becoming Global Ambassadors

    The Intersection Of Culture, Heritage & Commerce: How Creators Are Becoming Global Ambassadors

    How Click-To-WhatsApp Ads Are Supercharging Holiday Campaigns

    How Click-To-WhatsApp Ads Are Supercharging Holiday Campaigns

    From Living Rooms To Brands: The Connected TV Revolution In Indian OTT Advertising India

    From Living Rooms To Brands: The Connected TV Revolution In Indian OTT Advertising

    Building A Data Infrastructure: The Key To Thriving Online

    Building A Data Infrastructure: The Key To Thriving Online

    Exploring The Metaverse: Opportunities For Brands In The Virtual World

    Exploring The Metaverse: Opportunities For Brands In The Virtual World

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  • Home
  • Advertising
    Amazon Ads Brings GenAI To Amazon Marketing Cloud; Launches Amazon Retail Ad Service

    Amazon Ads Brings GenAI To Amazon Marketing Cloud; Launches Amazon Retail Ad Service

    The Advertising Club Bangalore To Announce Big Bang Awards Today

    The Advertising Club Bangalore To Announce Big Bang Awards Today

    UTI Pension Fund Entrusts BigTrunk With Its Digital Mandate

    UTI Pension Fund Entrusts BigTrunk Communications With Its Digital Mandate

    Salt Brand Solutions Appoints Sagar Mahabaleshwarkar As Executive Director

    Salt Brand Solutions Appoints Sagar Mahabaleshwarkar As Executive Director

    Omnicom Media Group India Partners With LinkedIn To Train & Certify 100 Employees As Marketing Insiders

    Omnicom Media Group India Partners With LinkedIn To Train & Certify 100 Employees As Marketing Insiders

    To Maximise Global Advertisers’ ROI, IAS Launches AI-Driven TMP Solution

    To Maximise Global Advertisers’ ROI, IAS Launches AI-Driven TMP Solution

    VML India’s Manas Lahiri Rejoins Havas India In A Newly Created Role Of CGO

    VML India’s Manas Lahiri Rejoins Havas India In A Newly Created Role Of CGO

    53% Consumers Want AI-Led Efficiencies To Translate Into Affordable High Value Products: Adobe

    53% Consumers Want AI-Led Efficiencies To Translate Into Affordable High Value Products: Adobe

    Wavemaker’s Premjeet Sodhi Becomes WPP OpenDoor’s Global Lead- Measurement & Analytics

    Wavemaker’s Premjeet Sodhi Becomes WPP OpenDoor’s Global Lead- Measurement & Analytics

  • Marketing
    From Fostering Communities & Co-Working In F&B Outlets To Co-Marketing With Big Brands, Pop Culture Is SOCIAL’s Driving Force: Divya Aggarwal

    From Fostering Communities & Co-Working In F&B Outlets To Co-Marketing With Big Brands, Pop Culture Is SOCIAL’s Driving Force: Divya Aggarwal

    Emami Rebrands ‘Fair And Handsome’ To ‘Smart And Handsome’; Makes Kartik Aaryan Its New Ambassador

    Emami Rebrands ‘Fair And Handsome’ To ‘Smart And Handsome’; Makes Kartik Aaryan Its New Ambassador

    Honasa Consumer Appoints Amit Singh As Brand Lead For Brand Factory

    Honasa Consumer Appoints Amit Singh As Brand Lead For Brand Factory

    POCO Ropes In Akshay Kumar As Its Brand Ambassador

    POCO Ropes In Akshay Kumar As Its Brand Ambassador

    Tarandeep Singh Sekhon Rejoins KidZania As Chief Business Officer

    Tarandeep Singh Sekhon Rejoins KidZania As Chief Business Officer

    Ankit Goyle Joins Snap Inc As Head Of India Marketing

    Ankit Goyle Joins Snap Inc As Head Of India Marketing

    Aligning Product Development With Marketing Needs: Cross-Departmental Collaboration In B2B Marketplaces

    Aligning Product Development With Marketing Needs: Cross-Departmental Collaboration In B2B Marketplaces

    Bisleri International Elevates Somit Singh To Category Lead- Carbonated Soft Drinks

    Bisleri International Elevates Somit Singh To Category Lead- Carbonated Soft Drinks

    YES Bank’s Karan Parekh Joins Delhivery As Head of Digital Marketing

    YES Bank’s Karan Parekh Joins Delhivery As Head of Digital Marketing

  • Media
    Former MiQ MD Siddharth Dabhade Joins Lemma As Chief Business Officer

    Former MiQ MD Siddharth Dabhade Joins Lemma As Chief Business Officer

    ZEE Network To Broadcast DP World ILT20 Season 3

    ZEE Network To Broadcast DP World ILT20 Season 3

    40% Of ZEE5’s Viewership Comes From Tier-2 & 3 Markets; Non-Hindi Languages Make Up 50% Of Total Consumption: Shresth Gupta

    40% Of ZEE5’s Viewership Comes From Tier-2 & 3 Markets; Non-Hindi Languages Make Up 50% Of Total Consumption: Shresth Gupta

    Sony Pictures Networks India Appoints Rajaraman S As Head- Content Strategy

    Sony Pictures Networks India Appoints Rajaraman S As Head- Content Strategy

    Mona Jain Joins BrandPulse Global As Chief Growth Officer

    Mona Jain Joins BrandPulse Global As Chief Growth Officer

    IT Ministry Releases Data Protection Draft Rules, Seeks Comments From Stakeholders

    IT Ministry Releases Data Protection Draft Rules, Seeks Comments From Stakeholders

    Sonia Huria Joins Maddock Films As Head- Brand, Consumer & Social Communications

    Sonia Huria Joins Maddock Films As Head- Brand, Consumer & Social Communications

    Viacom18 Media Becomes Direct Subsidiary Of Reliance Industries

    Viacom18 Media Becomes Direct Subsidiary Of Reliance Industries

    HBO & Cablevision Founder Charles Dolan Passes Away At 98

    HBO & Cablevision Founder Charles Dolan Passes Away At 98

  • Business
    adidas Shelves Puma As Mercedes F1 Official Team Partner

    adidas Shelves PUMA As Official Team Partner Of Mercedes-AMG PETRONAS Formula 1 Team

    Inshorts’ Co-Founder & Shark Tank Fame Azhar Iqubal Launches New Venture- Fenado AI With Manish Singh Bisht

    Inshorts’ Co-Founder & Shark Tank Fame Azhar Iqubal Launches New Venture- Fenado AI With Manish Singh Bisht

    TV Today Network To Shut Its Radio Business

    TV Today Network To Shut Its Radio Business

    Midea Group Elevates Its Old Hand Siddharth Saxena As Country Head- India

    Midea Group Elevates Its Old Hand Siddharth Saxena As Country Head- India

    Toy Manufacturing Major Funskool India Elevates K A Shabir To CEO Role

    Toy Manufacturing Major Funskool India Elevates K A Shabir To CEO Role

    Getty Images & Shutterstock To Merge & Create A Premier Visual Content Company Valued $3.7 Billion

    Getty Images & Shutterstock To Merge & Create A Premier Visual Content Company Valued $3.7 Billion

    As Himanshu Chakrawarti Takes Up CEO Role At Acevector’s Stellaro Brands, Achint Setia Becomes Snapdeal’s New CEO

    As Himanshu Chakrawarti Takes Up CEO Role At Acevector’s Stellaro Brands, Achint Setia Becomes Snapdeal’s New CEO

    Orient Technologies Appoints FIS’ Shrihari Bhat As Its New Chief Executive Officer

    Orient Technologies Appoints FIS’ Shrihari Bhat As Its New Chief Executive Officer

    Belson Coutinho Elevated To Co-Founder & COO Role At Akasa Air

    Belson Coutinho Elevated To Co-Founder & COO Role At Akasa Air

  • What’s Buzzing
    From Greek God To Brand Boss: Hrithik Roshan's Endorsement Journey As He Turns 51

    From Greek God To Brand Boss: Hrithik Roshan’s Endorsement Journey As He Turns 51

    Tata Motors Intra Gold Series: The Pickup That Takes Your Business Further

    Tata Motors Intra Gold Series: The Pickup That Takes Your Business Further

    82% People Acknowledge Influencers Impact Buying Decisions: iCubesWire Report

    82% People Acknowledge Influencers Impact Buying Decisions: iCubesWire Report

    India’s WC24 Win, PM Modi, Ambani Wedding, Ram Mandir Consecration & More Top Rediffusion’s ‘Hits Of The Year’ In 2024

    India’s WC24 Win, PM Modi, Ambani Wedding, Ram Mandir Consecration & More Top Rediffusion’s ‘Hits Of The Year’ In 2024

    Parents’ Smartphone Addiction Takes The Spotlight in vivo’s 6th #SwitchOff Campaign

    Parents’ Smartphone Addiction Takes The Spotlight in vivo’s 6th #SwitchOff Campaign

    From Being Campa Cola’s Diver To Becoming Bollywood’s Bhaijaan, A Peek-A-Boo With Salman Khan’s Ad Odyssey

    From Being Campa Cola’s Diver To Becoming Bollywood’s Bhaijaan, A Peek-A-Boo With Salman Khan’s Ad Odyssey

    From Scheduling DMs On Instagram To Select Creators Audio Replying To Comments On YouTube, Here’s What Got Socials Buzzing

    From Scheduling DMs On Instagram To Select Creators Audio Replying To Comments On YouTube, Here’s What Got Socials Buzzing

    Women Have Only 29% Talk Time In Trailers: Prime Video's O Womaniya! Report

    Women Have Only 29% Talk Time In Trailers: Prime Video’s O Womaniya! Report

    Box Office Collections From Jan-Nov 2024 Stand At Rs 9,862 Cr, 4% Lower Than 2023: Ormax

    Box Office Collections From Jan-Nov 2024 Stand At Rs 9,862 Cr, 4% Lower Than 2023: Ormax

  • Case Studies
    From Hindi Heartlands To Big Brands, Here's How Pushpa 2 Is Rewriting The Movie Marketing Rulebook

    From Hindi Heartlands To Big Brands, Here’s How Pushpa 2 Is Rewriting The Movie Marketing Rulebook

    7 Ways In Which AI Is Redefining The Advertising Landscape

    7 Ways In Which AI Is Redefining The Advertising Landscape

    How Parle Snackers League Contest Helped The Brand To Gain Huge Visibility During IPL Season

    How Parle Snackers League Contest Helped The Brand To Gain Huge Visibility During IPL Season

    How Shah Rukh Khan’s Popularity And Creative Marketing Strategies Made ‘Jawan’ A Must-Watch

    How Shah Rukh Khan’s Popularity And Creative Marketing Strategies Made ‘Jawan’ A Must-Watch

    Here Is How Ghoomer Used Social Media To Create Buzz Around The Film And Its Release

    Here Is How Ghoomer Used Social Media To Create Buzz Around The Film And Its Release

    How Rocky Aur Rani Ki Prem Kahani Used Star Power To Create The Required Buzz

    How Rocky Aur Rani Ki Prem Kahani Used Star Power To Create The Required Buzz

    How Zara Hatke Zara Bachke Created Buzz With Its Marketing Campaign

    How Zara Hatke Zara Bachke Created Buzz With Its Marketing Campaign

    How Burger King Sponsored Stevenage FC Creating An Uproar In FIFA Popularity

    How Burger King Sponsored Stevenage FC Creating An Uproar In FIFA Popularity

    How The Makers Of Spiderman: Across The Spider-Verse Piqued Interest And Created Intrigue

    How The Makers Of Spiderman: Across The Spider-Verse Piqued Interest And Created Intrigue

  • More
    • All
    • Celebrating Women Leaders
    • Events
    • Guest Posts
    • Podcast and Video
    Aligning Product Development With Marketing Needs: Cross-Departmental Collaboration In B2B Marketplaces

    Aligning Product Development With Marketing Needs: Cross-Departmental Collaboration In B2B Marketplaces

    The Intersection Of Culture, Heritage & Commerce: How Creators Are Becoming Global Ambassadors

    The Intersection Of Culture, Heritage & Commerce: How Creators Are Becoming Global Ambassadors

    How Click-To-WhatsApp Ads Are Supercharging Holiday Campaigns

    How Click-To-WhatsApp Ads Are Supercharging Holiday Campaigns

    From Living Rooms To Brands: The Connected TV Revolution In Indian OTT Advertising India

    From Living Rooms To Brands: The Connected TV Revolution In Indian OTT Advertising

    Building A Data Infrastructure: The Key To Thriving Online

    Building A Data Infrastructure: The Key To Thriving Online

    Exploring The Metaverse: Opportunities For Brands In The Virtual World

    Exploring The Metaverse: Opportunities For Brands In The Virtual World

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Protected: How YouTube Has Evolved From A Video Sharing Platform To An Essential Platform For Advertisers & Brands

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