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    Beyond the Dashboard: The Cultural Insights Driving Effective Digital Marketing

    Beyond the Dashboard: The Cultural Insights Driving Effective Digital Marketing

    What’s Really Driving FMCG Growth Today & Why Execution Matters More Than Ever

    What’s Really Driving FMCG Growth Today & Why Execution Matters More Than Ever

    Not Saying No Doesn’t Mean Saying Yes

    Not Saying No Doesn’t Mean Saying Yes

    Why Brands Are Scaling Faster But Growing Weaker

    Why Brands Are Scaling Faster But Growing Weaker

    6 Trends That Will Shape Marketing In 2026

    6 Trends That Will Shape Marketing In 2026

    How Data-Driven Insights, Automation, & Generative AI Are Empowering Marketing Leaders

    How Data-Driven Insights, Automation, & Generative AI Are Empowering Marketing Leaders

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How These Worst-Hit Startups Are Transforming To Fight COVID19 Impact On Business

Rinie Wilson by Rinie Wilson
May 24, 2020
in Startups, What’s Buzzing
A A

With the COVID19 impacting the global economy, brands have been trying to find a way to work around the pandemic. We bring you a list of companies that have found a way to keep their business up & running despite the lockdown and the virus scare.

Curefit

Cure.Fit's search for numbers. Will customers bite?

Following the government issued directives on social distancing and subsequent lockdown norms released to curb the spread of COVID-19, cure.fit launched its live classes across different workout formats in March to facilitate home-based workouts not just for its members but for the general public at large.

It added “Cult Live Masterclasses” to the mix in early April featuring an impressive line-up of celebrity trainers, actors, sportspersons, and fitness influencers such as Yasmin Karachiwala, Mandira Bedi, Mary Kom, Brett Lee, Vijender Singh, and PV Sindhu.

Zomato And Swiggy

Zomato, Swiggy start alcohol delivery; here are the details ...

Swiggy has started delivering alcohol in Ranchi after obtaining all of the necessary approvals from the Jharkhand government. Zomato is currently delivering alcohol in Ranchi, Jamshedpur, and Bokaro.

To ensure that it abides by the law while delivering alcohol, the company will be taking measures like mandatory age verification and user authentication to complete deliveries. Age verification can be completed by uploading a scanned government ID and taking a selfie on the app.

RedBus

redBus - 10% Cashback on Bus Booking via Rupay Debit & Credit Cards

RedBus has taken a step to tackle the COVID19’s impact on business and is now offering private buses and vans available for hire. People can hire private buses or vans while traveling intercity rather than to travel with complete strangers.

The buses are sanitized, will have limited seat capacity, and come with hand sanitizers, masks and gloves to pass the required covid19 safety standards.

BookMyshow

Entertainment industry reborn by BookMyshow - Craft Driven Research

BookMyshow took a step to tackle the situation earlier in April itself. The company has been conducting online events currently has up to 20 virtual concerts and workshops listed on its platform, of which some are free while some go for as much as Rs 1000 for a session.

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