Tata Motors recently introduced its small commercial vehicles (SCV) range and the response to these vehicles has been terrific. To market the range better in the North-eastern states, the auto giant released new campaigns which have created quite a buzz.
These campaigns boast of Tata Intra and Tata Yodha 2.0 both of which have proved their mettle and are much in demand today.
Based on its offerings and technical capabilities that are bound to astound, Tata Motors rolled out informative campaigns around the vehicles.
Let’s check both the vehicles along with these campaigns in brief.
1. Tata Intra V50
The Tata Intra V50 allows effortless cargo loading and unloading due to the presence of a wide loading area. It comes with 15-inch tyres, 188mm ground clearance, 2960mm load body length and 80hp engine power to help you deliver your promised delivery.
The campaign for Tata Intra is focused on the vehicle’s durability and its tough features that can adapt in all terrains. The tagline also brings forth the vehicle’s proposition of being able to lift heavy loads and make users win every day- Sab Kuch Uthaye, Har Din Jitaye.
2. Tata Yodha 2.0
The second vehicle offers heavy-duty performance with its fuel-efficient engine. This, along with effortless pickup, offers superior suspension and promises lower total cost of ownership. It offers a capacity of carrying a 2-ton payload to cater to bulky cargo with off-roading capability, along with serving some style goals too.
It has 100hp engine power, 16-inch tyres, 2650mm load body length and 210mm ground clearance so you can conquer all terrains.
The campaign highlighted the dexterity and strength of the truck, along with its capability to navigate rough terrains.
It gets out its proposition quite powerfully with its tagline- Jahan Zameen Hai, Wahan Raaste Hain
The Results
The success of these campaigns can be easily seen by the huge numbers they have received. Overall, the brand has been able to get a reach of over 34.4 million along with 9.7 million views on YouTube alone.
The North Eastern areas are usually hilly and mountainous and call for vehicles with features that help navigate difficult terrains. These campaigns helped Tata Motors attract the right target audience and gain traction around their small commercial vehicle range.
