Social media influencers have taken over the internet lately. From food vloggers to travel enthusiasts, there are so many categories in which people have found a career as an influencer.
Brands have also made it a point to associate themselves with their time and again. It is due to the vast number of fan following that these influencers have that makes them the brand’s first choice.
While Instagram has become all the rage amongst the influencers with reels taking the lead, Youtubers are the ones who started the who trend.
Nisha Madhulika is one such Youtuber who has become one of the leading names on social media.
Who Is Nisha Madhulika?
Born in Uttar Pradesh, Nisha Madhulika did her schooling and college from the state itself. However, she had an interest in cooking from a young age.
After her marriage, she lived in Delhi with her husband where she assisted in the husband’s company. Despite keeping busy, Nisha was looking for a sense of purpose. That is when Nisha started a blog. She received fame when she wrote a cook-book on Indian vegetarian recipes in 2007.
Becoming A Youtuber
In 2011, Nisha decided to launch a food and recipe channel on YouTube. Gradually, her channel gained popularity and now gets over 18 million views every month. Currently her channel has over 12 million subscribers.
In 2014, she was awarded as the ‘YouTube top chef’. Later In 2017 she won the award as the ‘Top YouTube Cooking Content Creator’ in the Social Media Summit & Awards 2017.
To add on to her lists of achievements, Nisha was featured in Vodafone’s ‘Women of Pure Wonder’ coffee table book in 2016.
Nisha is also a part of ‘Project Druv’ which is an initiative by Tata Trusts India to bring internet content to villages of India. In 2020, Nisha received a diamond play button for her tremendous work.
