Indian brands showed up with more nuance than noise this Father’s Day. From Shemaroo’s rain-soaked metaphor to Swiggy’s newsroom spoof, the tone was less greeting card, more gut-punch. Siyaram used AI to recreate moments, while Medusa popped open memories with a chilled lager. Myntra gave dad-style a Gen Z reboot, and SBI General Insurance found meaning in a father’s firm “No.” Equentis recast fatherhood as the smartest investment of all, Oberoi Realty found poetry in presence, and Samsung said it all with a quiet “Hmm.” These weren’t just campaigns, they were emotional blueprints of how dads show up: without fanfare, but with feeling.
1. Siyaram’s
Siyaram brought tech to tradition with ‘Papa Hain Toh’, its first-ever AI-generated film. The film honours fathers as the invisible support system, always present but rarely spotlighted. With visuals crafted entirely by artificial intelligence, it’s a rare example of tech-led emotional storytelling rooted in warmth, not just wow factor.
2. Shemaroo
This quiet film captured a father stepping out from under the umbrella so his wife and daughter could stay dry, a metaphor for the silent sacrifices dads make daily. No dialogues, just drenched emotion. Shemaroo skipped the dramatic route and instead let the rain and restraint do the talking.
3. Himalaya BabyCare
Using the popular Kannada song “I Love You Appa”, Himalaya BabyCare created a multilingual film showing a daughter growing up under the gentle care of her father. From newborn to young woman, the narrative echoes the gentleness of fatherhood in six Indian languages. A campaign as soft as its product promise.
4. Durex
Trust Durex to turn Father’s Day into a dark comedy. Their latest spot stages a therapy session for “abandoned sperms” — from Mister Bate to Wank Sinatra — all mourning their tragic endings. It’s funny, filthy, and sharply responsible. The kicker? “Abandoned sperms are still better than abandoned children.”
5. Medusa Beverages
A daughter sneaks a beer. The mother almost catches her. But guess who saves the day? Her dad, of course with a smirk and the punchline: “Baap baap hi hota hai.” Medusa’s campaign blends mischief and affection, making beer the bonding moment in this endearing (and very Indian) dad-daughter dynamic.
6. Nikon India
Nikon India marked Father’s Day by inviting creators to share real moments with their dad’s memories captured forever through the lens. From childhood snapshots to parenting full-circle, the film stitched together stories of legacy, love, and silent strength. No frills, just frames that felt honest and lasting.
7. Swiggy
Dads love news channels. So Swiggy reimagined its app as a prime-time bulletin — loud tickers, dramatic headlines, and food to match. The ‘Prime Time Menu’ brought playful UI into Father’s Day storytelling, showing how a well-timed biryani can outshine even breaking news. A campaign that gets the dad algorithm just right.
8. Myntra
This one’s for the fashion-challenged fathers. Myntra’s campaign ‘Father’s Drip’ turned dad-core into drip-core, upgrading the socks-with-sandals legend with a curated gifting store. Equal parts tongue-in-cheek and trendy, it celebrated fatherhood with swag and a healthy dose of dad jokes.
9. SBI General Insurance
Every dad’s been the “no” guy. SBI General’s campaign followed that generational arc from the early years of strict refusals to a later life “yes” that means protection, trust, and finally saying yes to health insurance. A deeply Indian story, told with humour and heart.
10. Jindal Stainless
This film spotlighted the awkward, quirky, and unforgettable moments with father’s mismatched socks, burnt cakes, and unpolished advice. Told through real employee anecdotes, Jindal Stainless’s campaign celebrates imperfection as strength, and embraces the beautiful messiness of Indian fatherhood.
