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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

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    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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How Brands Celebrated Virat Kohli’s 71st International Century

Rinie Wilson by Rinie Wilson
September 19, 2022
in Marketing
A A

For the love of cricket, the nation has been recently hooked to the ongoing Asia Cup 2022. The tournament started off well for India, but sadly, the men in blue are out of the race by Pakistan after it beat Afghanistan by one wicket in a Super Four match in Sharjah last Wednesday.

While this brought on a lot of flack on the Indian team, especially on the captain Rohit Sharma for his choice of players.

Despite the ongoing gloom, there has been a recent event that has made us all scream in joy. The former Indian skipper Virat Kohli made headlines for his 71st century against Afghanistan in the Asia Cup Super 4 match in Dubai.

There have been many speculations about his performance. But once he scored an astonishing 122 of 61 with which India scored a total of 212/2.

To celebrate his achievement, the entire nation came forward and shared their joy all over social media. Not just people, there were many brands that jumped in on the festive wagon that the nation witnessed soon after.

This is how the brands reacted to Kohli’s 71 century.

Zomato

virat 🔥

that’s it. that’s the tweet.

— zomato (@zomato) September 8, 2022

Swiggy

VIRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA100AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAT

— Swiggy (@Swiggy) September 8, 2022

OYO

flights gotta look out for traffic today, kyuki saare cricket fans saatve aasmaan pe hai #ViratKohli𓃵

— OYO (@oyorooms) September 8, 2022

Myntra

 

View this post on Instagram

 

A post shared by MYNTRA (@myntra)

Sport360°

He’s back 👑#AsiaCup2022 #ViratKohli𓃵 pic.twitter.com/yFk82liWJA

— Sport360° (@Sport360) September 8, 2022

Pen India

Every @imVkohli fan right now! #INDvsAFG #ViratKohli #KingKohli #AsiaCup2022 pic.twitter.com/Bd72FDvkrA

— PEN INDIA LTD. (@PenMovies) September 8, 2022

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