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    Why Brands Need To Optimise For AI Discovery, Not Just Search

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    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

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    Can Legacy Remain A Differentiator In Modern Marketing?

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How Brands Celebrated Republic Day 2023 With Creative Campaigns

Rinie Wilson by Rinie Wilson
January 27, 2023
in Advertising, Campaigns
A A

India celebrates its 74th Republic Day this year and the nation has been filled with the feeling of patriotism and more. While it is a national holiday, many Indians start the day watching the Republic Day Parade on television which has been a major event in India ever since.

To make the day even more memorable, many brands have been known to launch their Republic Day campaigns to celebrate the spirit of patriotism every year.

This year also, brands like Air India, Nilon’s, Tata Tea Premium, Mahindra, Meesho, Healthians, Croma, and more have released some of the most heartfelt and creative campaigns this year.

Nilon’s

Nilon’s celebrates the diverse cuisine that India has in every state and the unity with which everyone sits together and enjoys every meal no matter where they are from.

Air India

Air India resonates with every Indian who wants to see our Indian flag hoisted at the highest place possible.

Parle Products

Parle‘s campaign is a creative approach taken to celebrate the day.

 

View this post on Instagram

 

A post shared by Parle Products (@parleproducts)

Tata Tea Premium

Tata Tea Premium’s campaign was a pictionary creative description of India’s Republic Day Jhanki.

Mahindra & Mahindra

Mahindra & Mahindra‘s campaign was a heartfelt tribute to India with the beloved rendition of the National Song ‘Vande Mataram’.

Healthians

Healthians‘ campaign was all about giving back to our national heroes.

Meesho

Meesho paid tribute to the very diverse Indian culture with its creative campaign.

Orient Electric Limited

Croma

Croma‘s republic day campaign shows a bond between two people and how to celebrate the Constitution of Joy.

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