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Home Listicles

How Brands Celebrated International Yoga Day 2022 Using Creatives

Zainab Kantawala by Zainab Kantawala
June 27, 2022
in Listicles
A A

21st June is celebrated as International Yoga Day, around the world. This spiritual, mental and physical practice that originated in our country, gained worldwide acceptance with around 300 million people in the world, actively practicing yoga in its different forms.

And starting in 2015, the last day of the third week of June is dedicated to celebrating this powerful technique with various programs and drives held around the world. While so many enthusiasts and even amateurs took advantage of this day with full gusto, our brands in India weren’t far behind.

Let’s take a look at some creatively done creatives by various brands celebrating International Yoga Day.

1. Amul

View this post on Instagram

A post shared by Amul – The Taste of India (@amul_india)

Always the one to stay ahead with hilarious and relevant creatives, Amul, this time too, had some funny creatives in line, with their Tan, Mann and Bun ki shakti message.

2. Youtube

yoga se hi hoga, but yoga nahi hoga pic.twitter.com/pcjbAOMHjv

— YouTube India (@YouTubeIndia) June 21, 2022

Taking the ‘Yoga se Hoga’ slogan, the online video sharing and social media giant shows how many people try doing yoga and how many sleep on the mat calling it ‘Shavasana’.

3. Ixigo

Yoga-na love the journey 🧘‍♀‍#InternationalYogaDay pic.twitter.com/r95Q5yMKvR

— ixigo (@ixigo) June 21, 2022

Online travel portal Ixigo urged people to adopt yoga and called it a journey everyone will love taking.

4. Primevideo

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A post shared by amazon prime video IN (@primevideoin)

The brand hilariously used iconic poses or moments from various films, assigning them names of different asanas in yoga. It also had information regarding how a particular asana helps a human system, referring to the situation in the movie.

5. McDonalds India

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A post shared by McDonald's India (@mcdonaldsinindia)

Depicting a french fry performing some yoga asanas, the brand asked its followers to identify those asanas.

6. Axis Bank

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A post shared by Axis Bank (@axis_bank)

Using this day’s importance, the brand conveyed the important message of not sharing one’s OTP, CVV or PIN, using the silence-asana, which is simply nodding your heard from left to right and back, whenever anyone asks for it.

7. Parle-G

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A post shared by Parle-G (@officialparleg)

Everyone’s favourite biscuit brand Parle-G urged people to reconnect with their ownselves, while listening to music and doing yoga!

8. Carmesi

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A post shared by Carmesi (@mycarmesi)

Carmesi rated the levels of happiness with the maximum happiness derived while doing the popular and all-favorite ‘Shavasana’.

9. Google

View this post on Instagram

A post shared by Google India (@googleindia)

Always the one to keep in touch with every event and dedicated day, the search giant had a funny way of wishing everyone this International Yoga Day.

Also Read: How Brands Wished Father’s Day With Creative Wishes On Social Media

10. ZoomCar

View this post on Instagram

A post shared by Zoomcar (@zoomcar_india)

With a funny WhatsApp chat between a father and his son, the brand had a light and funny take on the International Day of Yoga.

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