Cashbacks has become one common strategy to attract Indian customers. Brands are aware of this fact and are trying to attain customer attention using new ideas in integration with strategy. Amazon Pay is one of those popular names that come to our mind when we think of successful brands using the cashback idea. This is because Amazon Pay has been providing cashbacks on a wide range of services. From mobile recharge to online food ordering, the payment option of Amazon Pay is available on almost every online portal. <img src="https://www.marketingmind.in/wp-content/uploads/2018/11/logo-amazonpay-fullcolor-dark-rgb-700x134.png" alt="" width="700" height="134" class="aligncenter size-large wp-image-16613" /> To expand the reach and strengthen its position in the online payment market, Amazon Pay has been able to get the attention of online audience with its recent campaign called ‘Bada Hoga Rupaiya' <h2>About the campaign</h2> <img src="https://www.marketingmind.in/wp-content/uploads/2019/05/Amazon-Bada-Hga-Rupaiya-700x210.jpg" alt="" width="700" height="210" class="aligncenter size-large wp-image-25682" /> With <strong>#BadaHogaRupaiya</strong> campaign, Amazon Pay talks about how the value of every rupee of online users increases when they choose Amazon Pay for transactions. Below are some factors that make this campaign a successful one: <h2>Showing relatable stories using objects</h2> https://twitter.com/amazonIN/status/1122457986750746625 To spread the message in the best way, Amazon Pay has shown daily use objects like AC, table fan, and more talking to each other and having funny conversations. These objects talk about the benefits of Amazon Pay and how it is helping customers in upgrading their lifestyle. Using daily use objects has helped the brand to make the content look relatable and engaging for the audience. https://www.youtube.com/watch?time_continue=25&v=RNfgdiEz8MY <h2>Using memes for maximum reach</h2> Memes are a part of modern culture and online audience finds is spending most of their time reading and sharing memes. To maximize the reach of this campaign, Amazon Pay has partnered with RVCJ Media which is India's biggest media house when it comes to creating meme content. RVCJ Media is helping in pushing this campaign by regularly posting funny memes funny memes about ongoing trending topics and relating them with hashtag #BadaHogaRupaiya. <iframe src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2FTheRVCJMedia%2Fposts%2F3240113549378324&width=500" width="500" height="595" style="border:none;overflow:hidden" scrolling="no" frameborder="0" allowTransparency="true" allow="encrypted-media"></iframe> https://www.instagram.com/p/Bv1vbNNhIjn/ <h2>Using the ongoing IPL craze</h2> We all know what IPL means for brands and how they try to connect with potential during the long event. WITH #BadaHogaRupaiya and partnering with Hotstar's live reward game - Watch'N Play Amazon Pay is certainly winning attention. The game helps cricket fans to show their skills by doing commentary on IPL games with chances of winning big prices. As a reward of each win, players are getting points which can be redeemed as Amazon Pay coupons. This is really a smart move considering the IPL craze Indians have. All in all, this campaign has everything a brand can ask for. It is helping to create brand awareness as people will come to know all the platforms where Amazon Pay can be used after winning the coupons. Also, the pay it is making online audience to engage with the product conversation is something that every brand should look for while executing any campaign.
