Online shopping is at its peak as both Amazon and Flipkart are trying to sell maximum products during the Independence seasons sales. While it has become common to see attractive offers and discounts on smartphones during online sales, Honor did something that made Indians switch from Xiaomi to Honor within a matter of some hours.
Honor 7X was available at such low rates after exchanging old Xiaomi phones that it surprised most of the buyers. An old Xiaomi 4A was getting close to Rs 6300 in an exchange with the additional discount of Rs.4000.
Redmi 2 which is a very older version of Xiaomi phones was getting an exchange price of close to Rs 5000. If someone tries to sell an old Redmi 2 in this era of 4G phones, most people will be happy to get even Rs 2000 from the local market.
So, why Honor was giving its phone at so low process in exchange for Xiaomi phone? Well, we believe that Honor wants to replace Xiaomi in terms of selling phones in India. We all know the popularity Xiaomi has for its quality products at reasonable prices, and if somehow Honor can make users try its phones once, there is a big chance that they can develop an interest in other phones too. This will result in the increase in sales of Honor phones. Smart marketing tactic, isn’t it?
The fact that supports our study is that Honor 7X was only showing Rs 800 as the exchange price for Google Nexus 5. Now, we all know which phone stands out in quality if we compare Nexus 5 and Redmi 2. But Honor knew that to capture the mass audience, targeting Xiaomi would be a better decision.
Also Read: Xiaomi Confirms Launching Sub-Brand Poco In India: Here’s All You Need To Know About It
Another thing that made us write this article was how the loyalty of Indians changed in minutes when they got the chance to buy a phone in the range of Rs. 10,000 at Rs.2000-4000 just for exchanging their old Xiaomi phones. It shows Indian smartphone market is still price dependent and it is easy to win the heart of customers if you can bear some loss in the starting days. That’s what all the big corporate companies are doing in India in hope of earning profits in the future. The thing that makes Indian market so difficult to capture is that no matter how many discounts you have given the customers in past, they never wait for even a second to switch brands.
What are your thoughts on the strategy Honor used? Do let us know in the comments section.
