Madison HiveMinds, a unit of the Madison Group, has secured the integrated digital marketing mandate for Stahl Kitchens, a premium cookware and kitchenware brand in India. The mandate will focus on strengthening Stahl Kitchens’ digital presence, driving customer acquisition, and improving performance across digital platforms.
As the premium cookware segment in India continues to expand, Stahl Kitchens is focusing on increasing its digital reach across direct-to-consumer channels and online marketplaces. Under the mandate, Madison HiveMinds will manage the brand’s full-funnel digital strategy, including media planning, consumer journey optimisation, organic growth initiatives, and marketplace performance. The account will be serviced by Madison HiveMinds’ Bengaluru team.
Deepti Bhaduria, CEO of Madison HiveMinds, said, “Brands like Stahl are changing how premium cookware is discovered and purchased in India. As the category grows, digital strategies need to balance experience with efficiency. We are pleased to partner with Stahl Kitchens as they work towards building a strong and loyal customer base.”
Dhruv Agarwal, CEO of Stahl Kitchens, said, “At Stahl, we are focused on enhancing cooking experiences through design and product quality. As we scale our online presence, an integrated digital partner like HiveMinds allows us to bring our D2C, marketplace, and performance efforts under a unified strategy. We look forward to working together to support our growth plans.”
