Hero FinCorp, one of India’s leading NBFCs has unveiled a new and revamped brand identity, which is aligned with the evolving needs of a Rising Bharat.
The new logo echoes Hero Group’s values and ethos whilst strongly resonating with the changing needs and aspirations of today’s Indians.
The entire identity refresh exercise entailed a multi-step approach, which included gathering market insights, customer and employee views, and monitoring changing financial and market trends; to create a robust, distinctive, and memorable presence.
The new brand identity and logo symbolise the company’s evolution mirroring that of the nation- collectively working towards enabling the dreams of the India of today and tomorrow, creating a Viksit Bharat in 2047; while staying deeply rooted and connected to the shared values and culture.
Along with this, the brand refresh also introduces a ‘captivating visual language’ built around the concept of “Windows of Opportunity” which represents the potential inherent in each individual and the avenues which Hero FinCorp’s products and services assist in unlocking and giving individuals the “Confidence to Make it Happen”.
With the new brand identity in place, Hero FinCorp aims to empower customers, employees, and stakeholders to pursue their dreams and goals with determination, resilience, and belief in their abilities, ultimately leading to both personal and professional success.
That being said, the brand, with its revamped identity, aims to connect at a deeper and more meaningful level with Indians from all walks of life.
Commenting on the new brand identity, Abhimanyu Munjal, Jt. Managing Director & CEO, Hero FinCorp, said, “India’s growth story is not just about numbers; it’s about the resilience, innovation, and aspirations of its people, shaping a vibrant tapestry of progress known as Bharat. Our visual evolution is aimed at serving Aspiring Bharat; providing the Confidence to Make it Happen.”
