Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Digital Media

Here’s Why Microsoft Is Investing $5 Billion In IoT

Shubham Sachdeva by Shubham Sachdeva
April 5, 2018
in Digital Media
A A

On its official blog, Microsoft has announced that the company will invest $5 billion in the Internet of Things in coming 4 years. Microsoft believes that IoT is the next big thing and can increase the productivity in the way we do businesses today.
The blog also revealed that Microsoft invested in this technology before the name IoT was given to it. They are using similar techniques in their factories, buildings and other devices from many years. With this dedicated investment in future Microsoft wants to simplify it for making it available to customers irrespective of size, technical expertise, budget or any other factors.

Future of IoT

The future of IoT looks very clear but steps from big companies can really speed up the process, as it happened with computers and internet. By 2020, Microsoft aims at $1.9 trillion productivity increase and $177 billion in reduced costs.

Also Read:How ‘Internet of Things’ Will Change The Way Of Doing Business

Companies helping Microsoft

Source

Many companies are researching this technology currently and execution will decide the main part of implementing IoT in daily life tasks. Companies like Steelcase, Kohler, Chevron, United Technologies and Johnson Controls are supporting Microsoft in this task by launching new products based on IoT.

Challenges for IoT

Source

Each implementation is bringing a unique transformation. The challenges of both customers and manufacturers are kept in mind while starting something like this. IoT is all about data and the current world situation is very critical in terms of data. It is better to prevent any violations than facing difficulties later. Machine learning, AI, security and privacy are the main points to consider before implementing IoT.

Effect of Microsoft’s investment on future of IoT

Source

This announcement from Microsoft can do wonders for the startups working in this industry as such things give a big boost to the market and investors also show interest in new and profitable businesses. Currently, IoT is seen as a sophisticated technology which can be used y only educated people and simplifying this for everyone will be the most difficult part.

Related Posts

Female Youtubers In India
Digital Media

Here Are The Top 10 Female Youtubers In India.

by Rinie Wilson
June 5, 2024

Here Are the Top 10 Female YouTubers in India: Making Waves in the Digital Realm

Inaugural National Creators Awards Witnesses PM NaMo Bestowing 23 Winners Across 20 Categories
Digital Media

Inaugural National Creators Awards Witnesses PM NaMo Bestowing 23 Winners Across 20 Categories

by MM Desk
March 11, 2024

On March 8, Prime Minister Narendra Modi presented the much awaited inaugural National Creators Award at Bharat Mandapam, New Delhi....

Latest

Django Scales Operations From A 240 sq ft Room To A 4000 sq ft Integrated Agency

Django Scales Operations From A 240 sq ft Room To A 4000 sq ft Integrated Agency

December 4, 2025
La Pink, Haldi Se Honeymoon Tak, microplastic-free beauty, wedding campaign, skincare rituals, emotional storytelling, Indian couples, natural glow, Nitin Jain, beauty formulations

La Pink Unveils New Wedding Campaign Exploring The Journey From Ceremony To Connection

December 4, 2025
Print Ad Space Sees 3% Growth In Jan–Sep 2025 :TAM AdEx

Print Ad Space Sees 3% Growth In Jan–Sep 2025 :TAM AdEx

December 4, 2025
BCCI & Adidas Roll Out Team India’s T20 World Cup 2026 Jersey

BCCI & adidas Roll Out Team India’s T20 World Cup 2026 Jersey

December 4, 2025
Junglee Games Elevates Co-Founder Kapil Rathee As CEO

Junglee Games Elevates Co-Founder Kapil Rathee As CEO

December 4, 2025
seventy five percent-browsing-happens-online-while-ninety percent-buying-happens-in-store-caratlanes-shaifali-gautam

75% Browsing Happens Online While 90% Buying Happens In-Store: CaratLane’s Shaifali Gautam

December 4, 2025
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2025 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.