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Here’s How Brands Celebrated Friendship Day 2018 With Creative Advertising Campaigns

| Published on August 5, 2018

Friendship Day is celebrated every year on the first Sunday of August, all across the world and this day holds an important place for brands to connect with their fans. Friendship is considered one of the purest forms of relationship one can ever experience in life and on the occasion of Friendship Day 2018, we are sharing how popular brands came up with innovative ideas in their advertising to take the full advantage of this day.

1. Reliance Jio

Jio wants you to do endless talks on this Friendship day on their network.

2. Fox Star Hindi

Fox Star believes only friends can show you a mixture of all emotions.

3. Snapdeal

Snapdeal suggests you gift something to your best friend on this special day.

4. Tata Power Club Enerji

Tata Power encourages its followers to take care of the best friend we all have- Nature.

5. Platinum Jewellery

Platinum reminded people that one’s partner is not just the lover, but above all is a #FriendFirst.

6. Jet Airways

7. Zee TV

8. Manforce Condoms

Manforce came up with a witty post.

9. ChocoRobbers

ChocoRobbers introduced an engaging campaign on social media platforms which made users share their crunchy stories.

10. Brand Factory

Brand Factory offered gift vouchers for shopping lovers in exchange of making users share their images with best friends.

11. ICICI Bank

12. Fevicol

13. Flipkart

14. McDonald’s India

15. CEAT Tyres

16. Renault India

17. Nicotex India

Nicotex thinks that willpower is the most essential quality to commit to a smoke-free life and sometimes even willpower needs some support from friends.

18. Lay’s

Lay’s wanted to give the message that in this digital world, we all are connected virtually but are missing some quality real-life time that we used to spend with our friends.

19. Britannia

Britannia came up with a digital with videos and fun GIFs for consumers so that they can tag and share with friends in celebration.

20. McDowell’s No1 Soda

As part of the Friendship Day 2018 campaign, a video was released on YouTube featuring the real-life friendship bond of Ayushmann Khurana and Raghu Ram.


Which one did you like the most? Do let us know in comments.

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