In a strategic move to enhance its data-driven marketing prowess, Havas India has now launched its global technology, data, and analytics division- CSA in India with the ambition to empower brands in meaningfully activating customer data and drive business growth.
That being said, to solidify the agency’s data and tech capabilities, HMNI has also merged CSA India with PivotConsult, the strategic consulting arm of PivotRoots, which is currently a 55-member team and works with marquee clients like Kotak Bank, Bisleri, Wildcraft, Coca-Cola, and Samsung among others.
As per Havas India, CSA’s entrance into the Indian marketing landscape harnesses a deep understanding of clients’ business challenges, combining global expertise and local insights to provide a holistic view of marketing performance.
The network agency, in its press note, mentioned, “CSA’s comprehensive product suite offers adaptability across diverse markets, helping clients at different stages of data maturity maximize their return on investment. CSA’s core offerings include:
- CSA Tech: A suite of digital tools and services that drive automation, data consolidation, and digital transformation.
- CSA Science: Proprietary tools and capabilities that place measurement at the center of clients’ marketing efforts.
- CSA Consult: Access to a global network of experts, providing clients with strategic insights to accelerate growth,”
With this development in place, HMNI has also appointed Gaurav Seth as Managing Partner of CSA India. Based out of Mumbai, he will be responsible for leading CSA India’s operations and will report to Shibu Shivanandan, CEO and Founder, PivotRoots.
Joining HMNI after an eight years long stint with global data management product company, Lotame, he was responsible for building the business in India from scratch, leading it to become one of the most recognised data management platform and exchange in India.
Bringing with him over 20 years of experience in the digital advertising industry, Seth has worked exclusively on data led marketing solutions for the last 15 years and has led more than 300 projects for ad networks, agencies, and product companies.
Moreover, with his experience in working with marketers as well as publishers, agencies and advertising technology companies, he has a comprehensive understanding of the complete marketing ecosystem.
Commenting on the launch of CSA India and its merger with PivotConsult, Rana Barua, Group CEO, Havas India, SEA & North Asia, said, “The launch of CSA in India marks a significant milestone in our journey to offer integrated, data-led solutions to clients. As businesses increasingly look to data to fuel their growth, CSA’s blend of global expertise and local insights will provide them with the tools to navigate today’s complex landscape and deliver measurable results. With Gaurav Seth at the helm, and the integration of PivotConsult, CSA is poised to lead the way in helping brands harness the full potential of data to drive transformation and meaningful business outcomes. I wish the team the very best.”
To this, Jamie Seltzer, Global EVP CSA and Mx Analytics,added, “As the industry’s fastest growing market, India is experiencing exponential growth and it’s crucial for Indian brands to leverage their data & tech assets in a comprehensive, sophisticated manner. We’re excited to launch CSA in India at such a crucial moment in this market’s development, bringing a seamless, integrated approach to data, tech, and analytics to the region.”
Furthermore, Mohit Joshi, CEO, Havas Media Network India, also mentioned, “More than 50% marketers are struggling with redundant marketing technologies. They are spending a lot of time learning new technologies that are often sub optimally used and may not work well with other existing platforms. Havas CSA solves exactly this problem. Leveraging its experience with more than 1,000 clients globally and in India, this expert team in Martech and Adtech stands at the vital intersection of marketing, data, and technology. I wish Gaurav all the best in this new journey.”
