One of India’s leading full-service digital-first agencies- Hashtag Orange has secured the integrated communication, media and technology mandate of Ilumina Health.
As part of the mandate win, the agency will be responsible for overseeing branding, creative strategy, social media, SEO, media planning, and technology solutions for the healthcare solutions firm and support it in its mission to revolutionize healthcare access and personalization through innovative services and compassionate care.
With a core focus on preventive healthcare, Hashtag Orange is committed to creating campaigns that not only raise awareness but also empower individuals to prioritize their wellness journeys.
Furthermore, by weaving creative storytelling with strategic communication and leveraging data-driven insights, the agency aims to make preventive care the cornerstone of its approach, inspiring healthier lifestyles and encouraging proactive health management.
From improving search visibility with SEO to crafting engaging media campaigns, the full service digital-first agency will also design its strategies to amplify the reach and influence of Ilumina Health to meet the goal of positioning the brand as a leader in preventive and personalized healthcare.
That being said, Ilumina Health champions the cause of preventive healthcare by simplifying access to essential services and equipping individuals with tools to make informed decisions.
By blending cutting-edge technology with a compassionate touch, Ilumina Health bridges the gap between patients and medical professionals, making preventive care more accessible and inclusive for all communities.
The integrated mandate also draws emphasis on the importance of leveraging advanced tools to drive impactful communication and service delivery.
Commenting on the mandate win, Mukesh Vij, Founder, Hashtag Orange, said, “Ilumina Health is on a remarkable journey to transform healthcare. We are honoured to be part of this endeavour and are committed to creating impactful, cohesive campaigns that resonate with their audiences. By combining creative storytelling, robust digital strategies, and data-driven insights, we aim to elevate the brand to new heights while championing the importance of preventive care.”
To this, Dr. Pushpendra Singh, Co-founder and COO, Ilumina Health, added, “Our mission is to make healthcare not only accessible but also deeply personal. Preventive healthcare is a key pillar of this mission. Hashtag Orange brings a perfect blend of creativity, strategy, and technology that aligns with our vision. Together, we aim to redefine how people perceive and experience healthcare, making prevention a priority.”
Furthermore, Ritesh Panwar, Co-founder and Country Head, Ilumina Health, also mentioned, “The healthcare industry is rapidly evolving, and to stay ahead, it’s essential to innovate not just in our services but also in how we communicate with our audiences. With Hashtag Orange’s expertise in branding and their focus on promoting preventive healthcare, we are confident they will play a key role in helping us achieve this.”
