Harshika Dang has joined as General Manager – Events and Experiences- Super Luxury for DLF. Previously, she was associated with BVUR Innovations India for one year as Director of Intellectual Property.
Before this, she served as Festive Director – Spokenfest at Kommune between July 2022 and February 2023.
Prior to that, she worked as Impact Ambassador at Waste Warriors Society for more than one year, between April 2021 and July 2022. In this role, she was responsible for multiple things including, structuring and developing communication channels for all six locations, project onboarding and management for 22 villages in Uttarakhand. Funder MakeMyTrip and activating impactful events across all seven locations.
Between March 2019 and October 2022, Dang worked with Paytm Insider as Project Head – Live Experiences (Events) – Partnerships and IP. In this role, she developed strategic synergies (with partners or as own IP) by curating and creating various event formats to drive revenue metrics and customer acquisition. She was also overseeing end-to-end project delivery. Some of the key events created and manager by her include The Lil Flea, Arijit Singh’s One Night Only, Crossblade Festival, Umrao Jaan Ada – The Musical, Zakir Khan – 6 city comedy tour, TEDxGateway.
Before this, she served as Manager – BD and Special Projects at Fountainhead MKTG from April 2017 to December 2017. Here, she was accountable for business development and PL performance of large scale public events, primarily via government tenders and was also responsible for end-to-end project management for the same – Ideation, assembly, creation, execution and project closure.
Previously, she was also associated with BookMyShow as Assistant Manager – BD and Client Relations from July 2014 to March 2017. In this role, she was responsible for business scalability of hyperlocal event ecosystem – Comedy, Pop-Ups, Adventure etc, key IPs such as Aadyam, Mahindra Blues Festival and Myntra Fashion Weekend. She also undertook key projects around the optimization of product, data analytics and systems and processes.
Between 2011 and 2013, Dang served as Client Relations Associate at percept where she managed end-to-end public relations management for multiple clients of the firm. And for Inorbit Malls, she managed five malls pan-India, each of which had 300 activities per year.
